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Schеma markup, also known as structurеd data markup, is a typе of codе that you add to your wеbsitе's HTML.
Schema markup is a way of describing the structure of your data so that you can make it easier for search engines to find and index it.
Google's mission hasn't changed over the years. They process over 6.7 billion searches each day, and their goal is to rank results based on relevance, etc
There are a lot of different features on the SERP. These features range from Local packs to Rich snippets.