There are a lot of different features on the SERP. These features range from Local pack to Rich snippets. You can learn about them by reading our articles. These features are a great way to increase your traffic and improve your ranking in the SERP. Here are some examples.

Rich snippets

• Rich snippets are the additional pieces of information you see next to search results. These additional elements are intended to persuade you to click on a specific result. By using structured data markup, you can increase your chances of having these extra bits of information appear on SERPs. These snippets are made possible byschema markup, a backend coding language that Google understands.
• Rich snippets are text boxes that appear on SERPs that present answers to a search query. These are often in the form of a short paragraph, bulleted or numbered list, or even an image or widget. They are particularly common for search terms relating to people, events, and unit conversions. Rich snippets give users useful details that they can use immediately.
• SERP features can help reduce the number of clicks on a page. Featured Snippets are usually displayed below an ad, although Google has recently started to mix them with organic results. This change has had an impact on the organic click-through rate. A study by Ahrefs found that Featured Snippets are responsible for up to 8% of all organic clicks.

Featured Snippets

• Featured Snippets have been around for a while, but they have changed over time. They used to be a prominent part of SERPs, but have become less prominent due to the addition of PPC ads, the Knowledge Graph, and the 'People also ask' box. Earning a featured snippet meant that you were more visible on SERPs and above the fold. However, on January 22, 2020, Google began removing duplicate URLs from snippets.
• Featured snippets are short paragraphs of content that answer a specific query. They are usually no more than 250 characters long. They rely on headings, lists, bulleted lists, and numbered lists, and often include an image.
• While featured snippets are among the most popular SERP features, some studies have shown that they actually discourage clicks. In fact, a study by Ahrefs showed that featured snippets resulted in 4% lower click-through rates than organic results. In addition, users who click on featured snippets are 8.6% less likely to click on the first organic result. Despite these limitations, the feature snippets are still an attractive way to boost traffic.

Local pack

• One of the most important steps in optimizing for the Local Pack is claiming your GMB page. The more complete and accurate your business profile, the more likely you'll be featured in the Local Pack. Make sure your information includes your business category, location, and other key attributes. These factors will help Google understand your business and determine how relevant it is to the local community. Verifying your location can increase your chances of appearing in the Local Pack, organic search results, and in Google Maps.
• Google also uses reviews to determine the best local results. It's reported that 97% of consumers read online reviews about local businesses, and positive reviews can contribute to your business's online reputation. Other SERP features include business citations, which are descriptions of a company that are listed on the web. These can appear in business listings, apps, and smart services, and are also a great place to add keywords.
• The Local Pack is displayed as a widget on the SERPand includes key information for local businesses. This information can be used to decide if a business is relevant to a particular location, and is an excellent tool for enhancing a business's online presence. In addition to business listings, the Local Pack includes a map.

Featured video

• The featured video is a specialty SERP feature on Google that helps promote video content. It appears as a large embedded video and contains information about the track, artist, genre, and top streaming platforms. It is a good way to get your video seen by viewers, and it can also increase your traffic.
• A video embed must be optimized for the search engines. The video must be tagged with relevant keywords and should contain quality content. Technical SEO recommendations should also be applied. For example, a video should only have one embedded video per landing page. In addition, one video should not be included in the search results for the same keyword.
• The description of the video is also important. The title should be catchy and relevant to the content. It should also include keywords that encourage people to click on the video. The description should be a minimum of 200 words and should offer value to searchers.