Google's mission hasn't changed over the years. They process over 6.7 billion searches each day, and their goal is to rank results based on relevance and usefulness. Today, they are still at the top of the search game. If you want to get your website ranked well, you need to create valuable, unique content that will attract a targeted audience.

Keyword research

• Keyword research is the process of identifying keywords and phrases people are searching for on the Internet. By analyzing these phrases and keywords, you can make the content of your website more relevant to those people's needs. Once you've determined your target audience, you can build content that engages those visitors and inspires loyalty. By conducting keyword research, you'll be able to target your marketing efforts more effectively and increase the number of visitors to your website.
• Keyword research provides insights into your target audience, niche, competitors, and the changing marketplace. It can also provide you with a better understanding of your customers and their needs and wants. Keywords are the search terms that people input into search engines, and search engines evaluate each query based on its intent to find information or a product or service. Therefore, keyword research is important for your website to rank well in search results and attract targeted customers.

On-page optimization

• The content on a page is extremely important for SEO. Google's crawlers send out crawlers that follow links from the site to site, building up a search index. It's important to create high-quality content that is easy to find. But how can you make sure that your content is seen by crawlers?
• One of the best ways to achieve good results is by offering relevant information to users. By providing relevant content to your audience, you'll earn more traffic and improve your search engine rankings. But the trick is to continually review your content.

Schema markup

• If you want to add schema markup to your website, you can use the Google Structured Data Markup Helper. You need to sign in to your Google account, and then use the helper to add the markup to your website. To do this, you need to provide the URL of the page and the HTML code. The helper also provides a drop-down menu where you can highlight the items you want to add the markup to.
• Using schema markup helps Google better understand the content of your website. This means that your webpage will show up in more relevant searches and you can increase your brand's visibility. This is especially beneficial if you're trying to increase click-through rate or increase brand recognition.

Unique content

• If you're trying to optimize your website for search engine rankings, then unique content is important. Although it can be hard to determine what is unique, there are a few ways to gauge your content's effectiveness. One way is to measure how much unique content your site has compared to other websites.
• First, try to make sure your site has at least a few pieces of unique content above the fold. This doesn't mean you can't have generic banners or hero images, but try to have some content that's unique. Even if you can only have a few pieces of unique content above the folded portion of your site, the more original content you have, the better.

Short content

• Short content is more effective than long content for a number of reasons. For example, it's easy to digest and consume, especially when you're writing for a smaller audience. Short content is a good choice for social media posts, blog posts that are under 1,000 words, and listicles. It can also be effective for mobile users.
• Although SEO benefits from long content, there is a 'sweet spot' when it comes to its length. Generally, experts place the standard length of long-form content around 1,200 to 2,000 words. However, that doesn't mean you should limit yourself to that number. A recent study by Medium found that a seven-minute read is an ideal length for engaging readers.

Evergreen keywords

• To increase your SEO rankings, you need to write content that contains keywords that are used often. Evergreen content can be in the form of a long-form article or a blog post. To create evergreen content, use keyword research tools such as SEMrush or KWFinder to discover high-volume keywords and gain a deeper understanding of your audience.
• To determine if a keyword is 'evergreen,' consider its search history. For example, the topic of 'Easter eggs' is popular in the spring and fall, but its popularity drops dramatically once the holidays are over.