There are a few methods you can use to optimize your website and make it appear better in Google search results. One method involves adding structured data to your website. This data can help Google understand your content and display rich features in search results. Using this method, you can easily modify the appearance of your site in order to make it more search engine friendly.

Clean URLs

One of the best ways to manage your website's appearance in Google Search results is by using clean URLs. These are shorter and easier to remember. Short URLs also enhance the user experience and instill trust in the web browser. A good guideline is to keep your URLs under 2,083 characters.

URLs are important to Google because they tell searchers what the page is about. As John Mueller has said, 'URLs are the key to the search engine's understanding of your content.' Make sure your URLs are as short as possible. You should also avoid using 'stop words' and use hyphens instead of dashes.

Rich snippets

If you are using WordPress, you can use the Yoast SEO plugin to generate structured data for your posts and pages. The plugin supports webpage, organization, person, and image/video schema types. Alternatively, you can use Woocommerce, which automatically adds structured data for your products and services. It is important to conduct testing to ensure that structured data is implemented correctly. You can also use Google Search Console to troubleshoot rich snippets issues. 

Rich snippets are also called schema markup. Explore schema from here

Rich Snippets are more eye-catching than the other search results and are useful to webmasters for a number of reasons. These include increased visibility and increased click-through rates. Additionally, rich snippets can boost your SERP rankings. According to a study by Milestone Research, users click on these results 58% more often than ordinary search results. Furthermore, the more clicks you receive on your site, the more Google will consider your page an excellent match.

Videos

Videos have a number of SEO benefits, and they can help you manage your appearance in Google Search. Adding structured data to your video's HTML markup and description helps Google better understand your content. To get the best results, make sure you include a unique title and thumbnail, and use the same URL for both the video and its description. YouTube also supports structured data, which will help Google understand your video and manage its appearance in Search results.

The new Video Console report in Google Search Console helps you manage the performance of your videos and fix display problems. The report will show if your site uses VideoObject structured data, or other video signals. The video enhancement report will appear under the enhancements section of the Google Search Console.

AMP articles

If you're a publisher who is trying to optimize your website for search engines, you should consider using AMP articles to manage your appearance in the SERPs. These pages are fast, load quickly, and contain no clutter. But, you should be careful about using them on your website. Google has recently cracked down on sites that used AMP teaser pages to get around the disadvantages of AMP pages. Publishers who used these pages received benefits like increased exposure in SERPs, but users would still have to click through to a normal HTML page to get the full article.

While some publishers may be reluctant to use AMP, there are many benefits to using it. First, your content will appear in the 'Top Stories' section of Google's search results. Second, your content will load faster on new platforms that support AMP. And third, AMP-formatted articles will be featured in the 'Top Stories' carousel on Google mobile search. With mobile search dominating desktop searches, it is essential for publishers to optimize their articles for mobile use.

Job listings

There are many different ways to improve your Google listing, and Google has recently made it easier to make changes. New options include editing company information, adding photos, and creating mini-posts. To make changes, log into your Google business account and select your business listing. From there, click on the edit button. All of the fields you can modify will be highlighted.