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23-Feb-2023
Apple’s India production faces quality issues
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In the global market, Apple is an industry leader in innovation and cutting-edge technology. However, despite its dominance in the global market, Apple has been facing issues with its production in India due to quality control issues.
Recently, All iPhone covers made in India were rejected by Apple's quality control department by fifty percent. Based on information provided by former Apple employees, the report describes the low yield issue at Tata's Hosur facility.
Four insiders with knowledge of the company's operations claim that the manufacturer of the iPhone has been sending product designers and engineers from California and China to locations in southern India to assist with manufacturing setup and instruct locals
This comes after months of disruption caused by COVID-19, which led Apple to report its first quarterly sales decline in three and a half years earlier this month. Additionally, Apple is working to move away from a supply chain strategy based on China.
As part of a long-overdue diversification strategy, Apple is expanding its nascent operations in India. Similar to the strategy it pioneered in China two decades ago, engineers and designers frequently spend weeks or months in manufacturing facilities to observe production.
A person who is familiar with the situation says that approximately one out of every two components that leave the production line at a casings facility in Hosur that is managed by the Indian conglomerate Tata, which is one of Apple's suppliers, are in good enough condition to be shipped to Foxconn, Apple's partner in the assembly of iPhones.
Its "yield" of 50% does not meet Apple's goal of having no flaws. The factory is working on a plan to increase proficiency, according to two former Apple employees, but there is still a long way to go.
If I talk in more depth, there are various factors behind this cause.
First, the company relies heavily on contract manufacturers, who may not have the same level of quality control as Apple itself.
Second, many of the components used in Apple's products are sourced from China, and there have been issues with counterfeit or inferior parts being used in Chinese-made products.
Finally, India has a relatively small pool of skilled workers compared to other countries, meaning that there are fewer qualified workers available to work on Apple's products.
These quality issues have led to a number of problems for Apple. For example, last year there were reports of iPhone 6 Plus units bending in people's pockets, which was attributed to a lack of reinforcement around the phone's frame.
Other reports have claimed that iPhone 5s models assembled in India have had shorter lifespans than those assembled elsewhere. And in March of this year, it was reported that a number of iPad Air 2 units shipped from India were defective and had to be replaced.
Quality control is an important issue for any company, but it is especially crucial for a company like Apple whose products are so highly coveted and whose brand is built on delivering premium quality products. While Apple has yet to comment publicly on the quality issues plaguing its India operations, it is clear that the company needs to address these problems sooner rather than later
It is important that Apple works closely with its suppliers in India so as to ensure that it delivers high-quality products that meet customer expectations. This will help build brand loyalty and trust among consumers, thus ensuring Apple remains competitive in the Indian market. By finding ways to resolve these quality issues promptly, Apple can strive towards becoming a successful business leader within the country.
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