In today’s digital world, website analytics are becoming increasingly important. Knowing how people interact with your site can mean the difference between success and failure. Enter Google Tag Manager: an invaluable tool for tracking user activity on your website.

In this view, we will cover what exactly Google Tag Manager is, why you should be using it, and how to get started. 

We’ll also discuss some of the features available so you can make the most out of this powerful platform. 

Read on to learn more about Google Tag Manager and why it’s beneficial for any business trying to stay ahead of the competition.

Google Tag Manager is a free tool that allows you to manage and deploy tags on your website or mobile app. Tags are small pieces of code that are used to collect data about your website or app visitors. With Google Tag Manager, you can easily add and remove tags from your site or app without having to edit the code. You can also use Google Tag Manager to preview and test tags before they are deployed on your site or app.

Google Tag Manager is a free tool that allows you to manage and deploy your Google Analytics tags (including Universal Analytics tracking code) on your website or mobile app without having to edit your site code. This means that you can deploy Google Analytics tracking code snippets, event tracking tags, and other measurement tags without having to ask a developer to help you.

We use google tag manager for fast deployment of codes, resuable container templates inside GTM, free of cost, workspaces and versions to get hands on 

In addition, Google Tag Manager can help you:
- Save time by simplifying tag deployment
- Reduce errors and improve data quality
- Quickly test and debug your tags before deploying them to your live site
- Update your Google Analytics tracking code or other measurement tags without having to edit your site code

If you’re not using Google Tag Manager, now is the time to start! Google Tag Manager makes it easy to add and manage JavaScript tags (also known as tracking codes) on your website or mobile app. With Google Tag Manager, there’s no need to edit your code each time you want to make a change— simply create and publish your tags from the web-based interface.

Not sure how to set up Google Tag Manager? Follow these simple steps:

1. Create a new account at google.com/tagmanager, or sign in to an existing account.
2. Add a new container for your website or mobile app.
3. Configure your tags, including firing rules that determine when and where each tag will fire. 
4. Publish your changes!

That’s it—once you’ve added the Google Tag Manager code snippet to your site or app, you can manage all of your tags in one place. No coding is required.

Google Tag Manager is a powerful tool for online marketers and webmasters that can help streamline the process of tagging websites with analytics, remarketing tags, and other tracking codes. It simplifies the process of adding tags to website pages and makes it easier to track user activity across multiple domains. Using Google Tag Manager allows you to consolidate all your tracking code in one place, making it more efficient and organized. At the end of the day, GTM helps make your website tracking much easier while giving you more control over how you collect data from visitors on your site.