Google Tag Manager (GTM) is an invaluable tool for website owners, allowing them to manage and deploy tracking and marketing tags from one centralised location. This helps to make the process of adding tags to a website simpler and more efficient. But what exactly is GTM and how does it work? In this article, we’ll explore the basics of Google Tag Manager and how you can use it for your own website. From understanding the importance of tags on your site to which tags are right for you, this post will help you get started with GTM.

Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (such as web site analytics and AdWords conversion tracking) on your website without having to edit your site code. Once you've installed the Google Tag Manager code on your site, you can use the web-based interface to add and update your tags.

Tag Manager enables you to quickly and easily add, update or remove tags from your site without having to make any changes to your code. This means that you can make changes to your tracking setup without affecting the rest of your site.

Tag Manager also provides built-in templates for many popular tags, making it easy to add them to your site. You can also create custom tags for tracking events that are not already covered by a template.

To use Tag Manager, you first need to create a container tag. This tag contains all of your other tags, and is placed on every page of your site or mobile app. Once the container tag has been placed, you can then add and manage other tags through the Tag Manager interface.

When a user visits a page on your site or uses your mobile app, the container tag will fire and load all of the other tags that are contained within it. These tags will then send information back to their respective platforms (such as Google Analytics) so that you can track visitor behavior on your site or app.

There are certain benefits of GTM. It can help you:

- Manage all your tags in one place
- Deploy your tags quickly and easily
- Improve your website's performance

 Furthermore, GTM also provides features such as preview mode which allows users to test changes before pushing them live making sure everything works correctly. With all of these features in place Google Tag Manager makes it easier than ever for companies of all sizes to measure their marketing efforts effectively.