Pogo sticking: what is it and what to do about it
SEO

27-Dec-2022

Pogo sticking: what is it and what to do about it

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SEO (Search Engine Optimization) is the practice of improving the visibility and ranking of a website on search engines. The ultimate goal is to increase traffic and conversion rates. There are many factors that go into SEO, but at its core, it’s about improving the visibility and ranking of a website on search engines. This can be done through optimizing the website content, structure, and on-page elements such as titles, Meta tags, and links. 

PogoSticking in SEO: What It Is and What to Do About It

  • Pogo-sticking is a term used in the SEO world to describe the act of a user clicking on a search engine result, only to immediately click back to the search engine results page (SERP) and click on a different result. This is generally an indication that the user didn’t find what they were looking for on the first result, so they went back and tried a different one.
  • Pogo-sticking can have a negative impact on your website’s SEO for a couple of reasons. First, each time a user clicks back to the SERP after visiting your website, it’s a signal to the search engine that your result wasn’t relevant to what the user was looking for. This can cause your website to drop in the search engine rankings for that particular keyword.
  • Second, pogo-sticking can increase your website’s bounce rate. Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate is an indication to search engines that your website isn’t relevant to what users are looking for, which can also cause your website to drop in the search engine rankings.

Problem with PogoSticking

  • Pogo-sticking can be a frustrating experience for users, and it can also have a negative impact on a website's SEO. That's because each time a user pogo-sticks, it sends a signal to Google that the user wasn't satisfied with the results they found. Over time, this can lead to Google de-ranking a website in the SERPs. 
  • There are a few things that you can do to try and reduce pogo-sticking on your website. First, make sure that your titles and meta descriptions are clear and accurate. They should accurately reflect the content on your page, so that users know what they're going to find when they click through. 
  • Second, use rich snippets to give users a better idea of what your page is about. And finally, make sure that your content is well-written and relevant to the user's query. If you can do all of these things, you'll be much less likely to have users pogo-sticking off of your website.

How to Fix PogoSticking

Pogo-sticking can have a negative effect on your website's SEO because it signals to Google that your website is not relevant to the user's query.

There are a few things you can do to fix pogo-sticking on your website:

1. Improve your website's title and meta description

Make sure your website's title and meta description are relevant to the user's query and accurately describe the content on your website.

2. Use keyword-rich titles and descriptions

Use titles and descriptions that include the keywords you're targeting. This will help your website rank higher in the search results and improve the click-through rate to your website.

3. Optimize your website for mobile

Make sure your website is optimized for mobile devices. This will ensure that users have a positive experience when they visit your website from a mobile device.

4. Improve your website's content

Make sure your website's content is relevant, useful, and informative. This will help to keep users on your website and reduce the likelihood of them pogo-sticking.

5. Use engaging visuals

Use engaging visuals, such as images, infographics, and videos, to help keep users engaged with your content.

6. Improve your website's loading speed

Make sure your website loads quickly. A slow-loading website can lead to users pogo-sticking back to the SERP.

Benefits of Fixing PogoSticking

  • Pogo-Sticking is when a user clicks on a result in the search engine results pages (SERP), only to immediately return back to the SERP to click on a different result. This could be for any number of reasons, but usually it means that the first result wasn’t relevant to what the user was looking for.
  • Pogo-Sticking can have a negative effect on your website’s SEO for a couple of reasons. First, it increases your bounce rate, which is a metric that measures how often users leave your website after only viewing one page. A high bounce rate is often seen as a sign that your website is not relevant to what users are looking for, and can lead to lower search engine rankings.

Here are last few tips:

1. Make sure your website’s title and meta description accurately reflect the content on your page.

2. Use keyword-rich titles and descriptions to help users understand what your page is about before they click on it.

3. Use relevant keywords throughout your website to help search engines understand what your site is about and match it with the right users.

4. Try to improve the overall quality of your website’s content. Make sure it’s well-written, relevant, and informative.

By following these tips, you can help reduce pogo-sticking on your website and improve your SEO.

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