Google's algorithm takes many factors into account when determining your website's rankings. These factors include relevancy and quality of content. Relevance is important because it gives users more reasons to click on links on your website. Furthermore, unique content attracts your target audience, which can increase your site's chances of being shared.

• However, you need to know that search engine algorithms are constantly changing. As such, learning the bestSEO ranking factors is essential to optimizing your website for the best results. Although Google does not release a complete list of ranking factors, SEORankings.org is a great resource for learning the latest ranking factors.
• Strong metadata improves your site's visibility and increases your CTR. In addition, HTTPS will help your website's security. The security of your site's server can have a direct impact on your ranking in Google's search engine. HTTPS ensures that your visitors' connection to your site is encrypted. This is especially important if you're targeting geo-specific searches.
• Google pays close attention to 'dwell time' - how long a visitor stays on a page. The longer someone stays on your site, the higher it's quality. Similarly, the higher its CTR is, the better your ranking is likely to be. And finally, Google uses a variety of signals, including user-friendliness, in their algorithms.
• Ultimately, the best SEO ranking factors depend on how well you optimize your website. Google uses these factors to determine how high your web page appears in search results. The top-ranking websites are usually listed on the first page of SERPs. While the algorithm does not change frequently, some factors have changed over the years. Knowing what Google's algorithm looks for can help you stay ahead of the competition.
• In addition to good content, Google also looks for authoritative sites. The more authoritative a domain is, the more authority it has. Pages with lots of links from authoritative sites tend to rank higher than those with little authority. Additionally, excessively long URLs can harm your search engine visibility. Keeping your URL short and readable can help you gain a slight edge in the Google search results.
• Another important SEO ranking factor is domain trust. Having more domains that link to you is considered a massively important ranking factor. A site's architecture is another factor. It helps organize content and make it accessible for the Googlebot. A site's total number of linking pages is also important.
• SEO is constantly changing. New technologies are being developed and the best SEO strategies should reflect that. Google is constantly changing its algorithms. If you're not keeping up with the latest trends, you might find yourself falling behind. By staying current with the changes, you can make your site more relevant to Google's users.
• The Google ranking algorithm also considers page speed. If your website is slow to load, it will negatively affect your rankings. It's also important to make sure your site is mobile-friendly. It should load in two seconds or less on mobile devices and three seconds or less on desktops. Google allocates a crawl budget to sites, so if your website takes more time to load, your page will be crawled less often, which hurts your ranking.