It all starts with on-page optimization, Core Web Vitals, Relevance, and Trust. While there are other ways to rank well in the search engines, these four remain the most crucial. You can use these strategies to achieve top ranking and dominate your industry. The more relevant and trustworthy your site is, the more likely your users will be to click on it.
 

1. Core Web Vitals

• In May 2020, Google announced that it would use Core Web Vitals to rank sites for search queries. The new metric will gradually roll out between June and August 2021. Until then, it's a good idea to follow the latest Google best practices. Fortunately, Core Web Vitals isn't an all-in-one solution. There are a few key things you can do to make your site more appealing to Google.
• Aside from the technical considerations, your website needs to have an excellent user experience. Poor user experiences will result in a lower ranking in search results. So, if you're trying to get to the top of Google, you must make sure your website offers a smooth user experience to your visitors. This means reducing load times, improving interactivity, and ensuring that the layout is consistent. Understanding Core Web Vitals is essential to getting to the top of Google in 2022.

2. On-page optimization

• The key to on-page SEO is ensuring your content is optimized for both the search engines and your users. Avoid stuffing keywords that aren't relevant, as this will only result in a poor user experience and readability. Instead, use LSI keywords, or similar searches. This will improve your content's SEO while attracting more new visitors to your website. But be sure not to limit yourself to certain boundations.
• In addition to placing your keyword in the title, you should make your content clickable. Use title modifiers to make titles longer. A title can contain up to 65 characters, but it is best to keep your keyword toward the front. You should also add compelling copywriting to entice searchers to click on your ad. Using title modifiers can help your website rank higher in Google SERPs.

3. Relevance

• In order to get a better search engine ranking, you should make sure that your content is relevant to the search term. By creating relevant content, you will be able to attract more traffic and customers. Content can also be tailored around snippets and long-tail keywords. In the year 2022, you should start investing in conversational queries. Relevancy has become a top priority in Google's algorithm updates. Relevancy also involves writing for your audience.
• Search engine algorithms continually evolve. Relevance is still a major factor, but Google will be evaluating many more factors to determine the relevancy of your content. For example, Google will prioritize content that helps people make the right choices. Content that doesn't improve the user experience will not be ranked high by Google. Relevance is the key to getting to the top of Google in 2022. The more relevant the content will be, the better the organic traffic is.

4. Trust

• The best way to get to the top of Google is to create high-quality content that your target audience will find useful. This will not only give you high rankings on Google but also help your website improve its authority and trustworthiness. If you don't have the time or the resources to create quality content, you can hire a professional website development firm such as THAT Agency to push your business closer to the top.

5. Mobile site optimization

• According to recent data, as many as 53% of all web searches now come from mobile devices, it is important to optimize your website for mobile use. In addition, Google has implemented a 'mobile-first indexing' process, meaning that it first looks at the mobile version of a site before it looks at the desktop version. This means that if your site isn't mobile-friendly, it will likely be penalized.
• To optimize your mobile website for mobile users, you need to ensure that it loads quickly and looks professional. Google's Mobile-Friendly Test Tool is easy to use and highlights common issues with mobile-friendly websites. Another key to improving your ranking on mobile is to build backlinks, as these are crucial to Google's algorithm. To build backlinks, you should strive to encourage visitors to share your content with their friends.

6. Backlinks

• One of the best SEO tactics to rank higher on Google is to build quality backlinks to your website. While backlinks are important, not all backlinks are created equal. In this article, we'll look at some of the most effective strategies for getting more backlinks to your site. You can use some of the same methods as your competitors, but with different techniques.
• Creating massive directories and guest books to increase backlinks is still important, but it's not recommended. Backlinks on your website can only be useful if the content you are providing is relevant to what visitors are looking for. For example, a website that discusses Artificial Intelligence can contain backlinks that are thematically related to the content it provides. This type of backlink will be viewed positively by Google.