Social media advertising has emerged as a potent force, revolutionizing the way brands connect with their target audiences.

Social media marketing is always evolving. What worked last year may not work this year, and what works today may not work tomorrow.

You’ve probably heard a lot about social media marketing (SMM) and social media advertising (SMA) already. But what’s the difference between the two?

Social media advertising is a form of internet marketing that uses social networking websites as a marketing tool.