Creating Rankable Content: A Strategic Approach to SEO-Driven Digital Marketing

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high in the list of results returned by a search engine. Researched original content that is of high quality and accuracy, and engages with the target audience. Google spiders, which we call crawlers and bots, index every page with the help of which they can browse, so it is essential that the more times a page is browsed, the more its indexing value will increase. Search engine optimization is a technique with the help of which we can increase the indexing value of the web pages on the search engine and increase their search rate. We implement strategies within it so that we can increase the traffic to the website within a certain percentage and also improve our search engine rankings. Edited and proofread articles that meet high standards.

Some important aspects should be taken care of in search engine optimization, such as landing page, lead generation, and target audience.

1. Landing Page: Representing a business Portfolio

2. Lead Generation: Conversion from Public to Customer

3. Target Audience: Special Audience

For example, our website sells shoes. Someone searches for shoes on Google, but he wants only shoes of a particular brand. He has some favourite colours, sizes, and styles and also wants more information about them. On searching, due to the relevant content and keywords, our ad and our website page running for the particular brand of shoes for the target audience appear, and this generates a lead as he clicks and orders his favourite shoes.

SERP (Search Engine Result Page) is an important aspect of search engine optimization when a user searches by entering keywords on the search engine, and the page displayed by the search engine is called the search engine result page. To improve this thing, it is necessary for us to understand the algorithm of the search engine. It is necessary to know what kind of trending keywords are searched, and what the trend is.

It is very important to know what type of traffic is being generated on the website. Based on these concepts, some types of categories have been described.

1. Bouncer: visitor comes smaller time

2. Sessioner: visit properly

3. Convincer: visit only and go further by clicking on other links

4. Idle: only visit, not enhance productivity

Now, understand this as an example, the lead and ad shown by us are shown to everyone. In this ad, we are promoting the shoes of a particular brand for teenagers. But suppose the user searching is a girl and she belongs to a geographical location where people do not usually wear shoes of that particular brand, and she is married. Shoes of this brand are mostly worn by teenagers. This means that it is proven that this lead is of no use to us. Similarly, we have to select the target audience from the traffic. When we select the right target audience and generate leads from this target audience, only then will our content and our product will get an enhancement.

Traffic can be classified based on various factors like age, demographic location, gender, etc. That is why it is important that you generate a target audience from the traffic as per the product and make the target audience land on the landing page. Generate leads from them.

In this, we need to note whether the target audience we found by us is organic or non-organic. Organic audience is the one that approaches directly, and non-organic audience is the one that comes through any reference, link, backlink or through any social media sites. Search engine optimization also has two aspects, on-page search engine optimization and off-page search engine optimization. In onsite search engine optimization, we bring the audience through content, web page, keyword, analysis and in offsite search engine optimization, we bring the audience through backlink, reference link or link building.

Excellent content should be presented with good quality so that it can reach the target audience so and we can get uplifted. We have to use the SEO strategy in this way. In this way, we can make full use of all the traffic coming to the landing page and this will increase the indexing of our content and also increase the ranking.

Process of SEO

1. Website Analysis and Recommendation: Completely describe the website that the given title, content, keywords, description, tags, backlinks, reference links, etc. should be accurate and completely according to the target audience.

2. Client Requirement: The Target audience should visit the website for related ads and content. So that it can generate leads and increase productivity. Growth and ranking can come in the content.

3. Keyword Search: Keyword planning is essential in search engine optimization. The target audience searches for its keywords on the search engine according so that our landing page and relevant ads should be displayed.

4. Website Optimization: It is essential that the URL tag, title, content, description etc. related to the website should be in accordance with the target audience.

5. Link Building: It is guest writing, feature writing, backlinks, social media links, contact forms links, etc. There is growth and ranking in its content.

6. Monthly Reporting: It is mandatory to check the productivity of the content and reach the target audience, generate leads, increase traffic, list keywords, add trending elements, etc.

There are important tools of SEO that you can use to increase the quality of content, such as Google Search Console, Moz Pro, and HubSpot's Website Grader.

1. Google Search Console: It gives information about traffic analysis, ranking analysis, and site maps. Using this, you can see the growth of web pages.

2. Mozpro (Product, Price, Place, Promotion): It gives correct information about the activities of the content, and it also gives you demographic growth, promotion analysis.

3. HubSpot's Website Grader (checking pages for speed): It gives information about user friendliness, speed, security, etc.

The content of the web page can be enhanced with strategic planning. Our main focus is to boost the post by using trending keywords, giving high-quality information with minimal content in an infographic way to keep the users engaged, doing backlinks, providing user-demanding content and information.

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable and consistent content to attract and retain a clearly defined audience.Content marketing is an important element for SEO. It includes meta keywords, relevant keywords, tags, backlinks, relevant resources, trending or Featured content etc. It generates organic traffic in the website, increases user Engage timing, due to good and high-quality content, the ranking of the web page increases.

Keywords play an important role in search engine optimization. These are detailed description, title, short description, short tail keywords and long tail keywords. The following tools can be used for keywords such as: Tool. seobook.com, Google Keyword planner, Google Trends, Moz.com

Search engine marketing is used for search engine optimization, its main goal is to increase the target audience, lead generation, content marketing, and generate traffic.

Search Engine Marketing can be understood from the following aspects. It is useful for search engine optimization,

1. Internet marketing: When the marketing strategy is carried out through the internet, it includes social media, emails, search engines, etc.

2. Visibility in search engine results page: Website pages are displayed in search engines

3. Primarily through paid advertising: The main role in this is played by paid advertising. Google AdWords is used to display ads.

Search Engine Marketing

It is a form of internet marketing that involves the promotion of website by increasing their visibility in search engine results pages (SERP) mainly through paid advertising.

1. SEM tool can be used for analysis, growth, ranking, training and research. So that we provide such quality to the content so that it can get a good response from the target audience.

2. SEM rush: It inspects the website. It is an important tool in content marketing and keyword research.

3. Buzzsumo: It does social media analysis and provides information about what trending content is going on, and it is also important for content marketing.

4.Authority labs (Accurate Keyword): It provides information about keywords that which keywords are useful for the content and how the target audience can be reached through these keywords.

5. Ahrefs (Link building rank tracking) It is useful in backlink, keyword research and tracking rank.

Google Search Console is another important aspect of search engine optimization. It can provide information about the performance and indexing of the page. With its help, it will be easy to find and search your web page, and it also provides security. With this, you can increase your ranking value.

Google Merchant Centre upload store, product data to Google and make it available for shopping ads. It matches the data you have uploaded with the searched keywords. This is among other important aspects of search engine optimization. It is used to increase the audience of a web page and generate leads.

Google Analytics helps you to monitor audience and see conversion of the target audience and think about new strategies to improve the quality of the web page, enhance content and make the web page attractive.

Google Trends is useful for monitoring keywords and increasing traffic. It tells you the trend of keywords and how much reach they can generate.