Role of Artificial Intelligence Technology in the US Election
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05-Aug-2024, Updated on 8/5/2024 6:38:34 AM

Role of Artificial Intelligence Technology in the US Election

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The scope of Artificial Intelligence (AI) technology in influencing the provision of the US elections continues to expand. It has impacts on different aspects of the electoral processes ranging from improving on the campaign methodologies to the issue of security. Here are some key areas where AI impacts the US electoral system: Here are some key areas where AI impacts the US electoral system: 

Real-Time Communication and Campaign Efficiency 

AI ensures that political campaigns can quickly address occurrences, which means that communication can be vibrant and innovative. This allows for the timely production and distribution of messages putting campaigns in a position where these address voters’ concerns or events happening in the news. For example, we have seen how the Republican National Committee’s headline that used Artificial intelligence to produce a Joe Biden video shows how such a tool influences public opinion quickly and effectively.      

Getting the Right Message to the Right Voter 

An advantage of the use of AI in elections is that the Application can make a review of vast amounts of data to consider and select certain target voters. This information ensures that campaigns ground their messages to target the undecided voter, which in the process enhances efficiency in the use of resources. It cannot be overstated, that this micro-targeting approach can be critical in marginal electoral contests, thus making AI a potent weapon in changing voters’ hearts and minds​.

Disinformation and Misinformation 

Although AI is quite useful, it brings multiple issues, primarily disinformation. One of the major issues arising from the use of artificial intelligence relates to the generation of fake news and the dissemination of them within the shortest possible time which definitely will cause a major erosion of the electoral process. This democratization of disinformation requires effective responses to preserve people’s confidence and democracy’s integrity. To tackle these problems, there have to be broad-ranging legal records, and accurate communication tactics .

Election Security and Cybersecurity 

In the era where the use of technology is increasing in the electoral process, issues of cybersecurity require a lot of enhancement. Preserving attacks on election infrastructures, the votes and electronic voting machines is pertinent to preserving the sanctity of the election. Security factors which include the use of encrypted channels, multi-factor identification techniques, or even routine exercising of electoral vulnerabilities are some of the measures that form the basic infrastructure of a secure electoral system​. 

Technological Innovations in Voting 

Advent of Advanced Technologies has ensured that Voting becomes easier, more secure, and less cumbersome as seen through the use of electronic poll books and voter tracking solutions for absentee mail ballots. These advancements minimize latency at the polling stations so that overseas voters get to vote on time, enhancing the entire voting process for the voters​

On one hand, this means using AI applications while, on the other, it implies maintaining democracy in AI. 

The swift augmentation of the usage of AI in the political discourse means that technology and democracy are indeed twines that must not be separated hastily due to the ever-growing technological prospects. It is therefore important that AI is used fairly and transparently to prevent the manipulation of the voting process whilst raising voter awareness of the various processes. AI, when used responsibly by governments enables the functioning of democracy, and; free and fair elections may be conducted.

Thus, the presented AI technology has the capability of greatly benefiting the process of modernizing the US electoral system, yet also has similar drawbacks that can be solved only with the help of rules and regulations and people’s awareness. It is fully understandable that when applied correctly and followed the procedures AI allows improving the electoral process, as well as preserving the fair electoral process.

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Being a professional college student, I am Shivani Singh, student of JUET to improve my competencies . A strong interest of me is content writing , for which I participate in classes as well as other . . .

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