Introduction

As the years go by, it only becomes more and more apparent that popularity on sites such as Instagram is not consistent and takes effort and strategy. As we move into 2024, here are the top five strategies to boost your popularity on Instagram:

1. Optimize Posting Times 

Timing is crucial and can increase ratings by a great difference, as noted by the results above. According to research, the best times to post on Instagram vary by day: 

•  Monday: 11 a.m. - 2 p.m.
• Tuesday: 10 a.m. - 4 p.m.
• Wednesday: 9 a.m. - 4 p.m.
• Thursday: 9 a.m. - 1 p.m.
• Friday: 11 a.m.
• Saturday: 9 a.m. - 12 p.m.
• Sunday: 10 a.m. - 12 p.m.

It therefore becomes important for business owners to post when the majority of the people are likely to see and engage with their posts and hence by adjusting their posting times to these times they will be get better results. 

2. Leverage Video Content 

As for the format of content shared on Instagram, video still remains most popular with Instagram Reels. It is easier to capture the target audience’s attention with videos and they also cover a wider audience as opposed to static posts. Ensure that you offer quality, relevant and most importantly juicy videos that your followers could watch. It is significant to execute this strategy as it is partly defining competition and variety in a given space. 

3. Engage with Your Audience 

People are always willing to spend their time on something that producers and marketers can influence and with which they can build a following. Be engaged in the comments section, answer to the users’ comments, and make use of stories section with features like polls, quiz, and Q/A sessions. This assists in the creation of a community and in turn, strengthening the relationship with a business’s audience​ 

4. Engage Influencers and Brands 

It also proved that influencer marketing still is a strong channel. Influencer partnership requires you to identify social media influencers who resonate with your company’s product, service or idea and market the product, service or idea to his or her followers. Do a quick check to confirm these are real and the target audience enjoys and relates to them. Also, ensure there is cross-promotion of products from other brands that have a similar target market. 

5. The points have highlighted the use of Instagram Insights for Information and data analysis. 

Instagram Insights contains useful information about your fans’ and followers’ activity. Analyse this data to adapt your content plan, define what kind of posts are more effective, and plan the schedule of your posts. It would be beneficial to check such insights from time to time and adjust the working approach in regard to Instagram marketing.

Conclusion 

In a bid to compile useful insights into the way that Instagram might be used, and by whom, in six years’ time, an analysis was made of the most compelling examples of contemporary use of the application; it was found that popularity in 2024 presupposes the following: various options and features are going to be used more actively; there is going to be a continuation and increase in the popularity of collaboration with other people, products, and brands Therefore, when you target these areas, you will be able to develop a charismatic and enthusiastic profile that gives the audience a reason to follow you out of the many social networks out there.