A search engine technology becomes more sophisticated, undelying keyword intent will only grow in importance. It's about creating a better experience for users.. It's plays a vital role for business and content creators aiming to connect with their audience effectively.It's an investment in your audience,your content and the future success of your digital presence.The objective or the goal that the user hopes to achieve,whether it's to find Information,make a purchase or locate a local business.It's used to improve visibility on search engine.Increased traffic to your website. .It's is aim to understand the used intent behind every search query  display relevant search results that can meet the intent and help users achieve their goals.