Content is the ruler. The Internet was also introduced to exchange content over the network. 

So, it is of no surprise that content is the king, and it is the one that rules the ranking when it comes to search ranking. 

User clicks are important and websites today are working on SEO to keep their website and content on top. Here are some amazing tips to witness the power of marketing your content which will boost your content’s google ranking. 

1.Create a content that will benefit the audience:

The main thing about content marketing is to observe the interests of the users through the articles that will give the answer to all of their questions and provide them with the appropriate information they need.

This means when writing content,  it shouldn’t  look like an advertisement. Rather, it should be in the form of a well-thought-content that readers will benefit.

2.Pick the right keywords.

Keep in mind what keywords do users use when searching a content. Include them in your content. 

But those keywords should be sparsely used and not in every sentence of your content. Or else it will be considered as spam by search engines. 

Search engine algorithms detect the frequency of the keyword and also detects the presence of used terms within the article and checks whether they are relevant or not.

3. Apply SEO to your content

SEO is a must when trying to write good content. Touch of SEO to the elements of your content gives additional boost to it. Given below are some elements which when incorporated into the text deliver good results and take your content to a good height.

1. Title tag. When a search engine lists any web page as a result of any user’s query, it displays the webpage title tag. This will be your first thing for the visitors so that they click on your site, so make sure that the title tag represents what they expect. 
2. Meta description. This is a quick summary of your content. This helps to increase the possibility of a user clicking on your website. So, try to write clear and concise meta descriptions to increase the possibility of users coming across your content and reading it. 

6. Make proper use of internal linking in your content

Try using internal linking in your content. You may not even have an idea on how it can prove to be very beneficial for your content. If you mention a previously discussed article in your new article, people can go back to your old content to read it. This helps new readers to explore your past content and have a look at it. 

7. Be a leader of thoughts!

Think of something fresh and generate content on what has never been thought before by the online creators. When you generate fresh content, people will likely read it first and would love the way you create new content. So without being in the same thought process, start creating fresh!