The most common social media platforms that come to mind when someone mentions social media are Instagram, Facebook, Twitter, and Pinterest. However, how many individuals consider YouTube? Don't write it off just because its interface and content format set it apart from the competition. This post will further walk you through the benefits of YouTube channels. 

The Benefits of YouTube Channels

1. Exposure to a Global Viewership

There are 122 million daily active viewers on YouTube, according to Backlinko. A lot of eyeballs, that is! Every day, users from all around the world visit our site to consume information. While other platforms might have restrictions on who can use them, YouTube has a very diverse user base with people of all ages, socioeconomic origins, and educational levels.

2. YouTube Marketing Can Help You Rank Higher on Google

In 2006, only a year after the platform's debut, Google purchased YouTube. Ever since, Google searches are increasingly returning YouTube content. This is a gold mine for SEO! There are several ways that using YouTube may help you build your brand's internet profile. These two excellent platforms complement each other to increase the authority of your website because YouTube functions as a sort of “search engine” in and of itself. 

3. Attract Relevant Visitors

Since I work in social media, I enjoy seeing large statistics for impressions, traffic, and engagement. However, have you ever given any thought to the number of those that truly result in eligible purchases? YouTube is the ideal platform for acquiring quality traffic. The audiences who view these kinds of videos (maybe even yours!) are automatically centralized and grouped together when users search for specific terms like "best avocado recipes" or "how to wash berries." 

4. You Can Reach Even More People With YouTube Ads

Naturally, we must also discuss advertising! Google Adwords and Adsense are used to manage and run YouTube adverts. The workings of Purple Frog are as follows: 

1) A viewer clicks on your video advertisement when they see it in another video; 2) You pay for that click out of your campaign budget.

3) The viewer keeps watching your video and sees the other content providers' advertisements that you have allowed to appear (you may turn them off).

4) You receive 68% of the income from those advertisements when a viewer clicks or views them.

This implies that by letting other people place advertisements on your films, you may conduct AdWords campaigns for them and earn money. 

5. Additional Uses For Your Videos

We advise you to publish YouTube videos on your other social media accounts as they are very easy to distribute. This will therefore provide a backlink to your YouTube channel and maybe boost the number of followers. To increase bounce rates, you may also include movies into your blog entries and webpages. Overall, since YouTube is a search engine, your brand will be visible to users as long as they are looking for content similar to what your videos are about.