Smart mirrors save consumers time when they shop by removing the need to try on clothing or sift through a large selection of items. Smart mirrors also help retailers by increasing conversions, gaining an extra channel for marketing communication, and saving time on consultations.

As per the March 2023 publication "Smart Mirror Global Market Report 2023" by Reportlinker.com, the smart mirror market on a global scale experienced growth from $2.82 billion in 2022 to $3.28 billion in 2023, with an anticipated peak of $5.58 billion during the subsequent four years.

A smart mirror: what is it?

A smart mirror, sometimes referred to as a "magic mirror," is an interactive artificial intelligence device that shows the user's reflection combined with digital information including news, social network feeds, weather updates, and calendar reminders. It allows the user to interact with it and connect to the internet, giving them access to a multitude of services and information while they go about their regular lives.

With the help of sophisticated technologies like touchpad integration and speech recognition, smart mirrors let users communicate with virtual assistants.

About Mirror Magic: Role of Technology

The Internet of Things (IoT) unites cutting-edge technology with everyday objects, including virtual mirrors that make use of augmented reality. These mirrors are made up of hardware, software, and services, including an electronic display and sensors hidden behind the glass.
With the help of machine learning and artificial intelligence, smart mirrors can recognize people and gestures and react to directions. They can communicate with apps and cloud-based platforms and can connect via Bluetooth and Wi-Fi. 

What are the ways that smart mirrors alter user experience?

These days, smart mirrors can check skin conditions, take body temperatures, correct people conducting workouts in the fitness center, and even improve morning routines in hotel restrooms by showing TV shows or playing music.

Customers can make purchases efficiently via virtual mirrors, which are akin to the internet shopping experience. This is because shops may provide customized outfit and accessory suggestions, access to products that might not be found in traditional locations, and virtual try-on choices.

Benefits of smart mirrors that are win-win

Customers can have an entertaining and efficient shopping experience with smart mirrors.

Reaching important goals like enhanced conversion, consumer engagement, and loyalty helps the retailer. Retailers may develop sales leads, personalize offers, gather customer data, and display a greater selection of products with the help of smart mirrors.

Additionally, consumers can spread brand awareness by posting about their purchasing experiences on social media.

Smart mirrors not only enhance customer satisfaction but also have a favorable effect on store administration by facilitating more effective product storage and lightening the workload of human advisors.

The brand should address any concerns that some customers may have regarding the usage of personal data obtained through the mirror.