In an effort to stimulate demand, Lucid Group, the manufacturer of high-end electric vehicles, recently unveiled a more affordable edition of their Air sedan. The Lucid Air Pure is a rear-wheel-drive model, with prices starting at $77,400.

Increased interest rates on automobile loans in recent quarters have negatively impacted the sales ofelectric vehicles . Moreover, Tesla's initiation of a price competition has made it challenging for smaller electric vehicle manufacturers like Lucid and Rivian Automotive to gain a significant share of the market.

According to Lucid, they will be releasing an affordable electric sedan that can travel up to 410 miles on a single charge, with immediate availability. At a price tag of $249,000, the Air Sapphire stands out as the ultimate luxury car in terms of cost and speed.

The Air Pure maintains its ability to rapidly charge with Lucid's DC fast charging technology, allowing it to add around 150 miles of charge in just 12 minutes. Lucid says it will be fully equipped with Apple CarPlay, a 34-inch curved Glass Cockpit display, heated front and rear seats and steering wheel, LED headlights, advanced driver assistance systems and the Lucid UX interface. digitally received over the air.

The Air Pure RWD boasts a potent single motor with an impressive power output of 430 horsepower and 406 pound-feet of torque. This enables the car to achieve a swift acceleration from 0-to-60 mph in just 4.4 seconds. It falls behind the Lucid Air's two-motor model by a margin of six-tenths of a second.

In its pursuit to catch up withTesla, the company, supported by Saudi Arabia's Public Investment Fund, reduced the prices of its luxurious Air sedans by a substantial amount of $12,400 in August, despite facing financial challenges and reporting increased losses.

Lucid generated $150. 9 million in revenue for the second quarter of the year. According to data from LSEG, analysts project sales of around $207.9 million for the third quarter.

Last month, the electric vehicle manufacturer established its inaugural international manufacturing facility in Saudi Arabia, with an agreement from the Saudi government  to purchase as many as 100,000 Lucid vehicles within the next ten years.

In early trading, the stocks of the company based in Newark, California, declined by 3.6%, continuing their negative trend this year with a 19% drop.

The Air Pure by Lucid offers groundbreaking EV technology  that allows for extended driving range and reduced charging time. With the ability to add up to 150 miles in less than 12 minutes through DC fast charging, this electric vehicle provides confidence on longer journeys. The Air Pure RWD is a new addition to the Lucid Air lineup, which already includes models with impressive range such as the Grand Touring, estimated by the EPA to have the highest range of any EV at 516 miles.

By prioritizing innovation, Lucid has significantly enhanced the driving and passenger experience, making noticeable improvements in various aspects of the vehicle. Lucid has developed and produced an innovative electric motor in-house, offering a remarkable combination of silent operation and performance that is focused on enhancing the driver's experience. Rear-seat passengers in the Air Pure RWD can now enjoy ample legroom and a spacious environment, thanks to the recently developed battery pack, specifically designed for this model. Additionally, the Air Pure RWD offers an expansive trunk and frunk, allowing a family of four to easily accommodate all their luggage and equipment for a road trip.

Key features offered are Apple CarPlay, a curved 34-inch Glass Cockpit display, heated front seats, innovative Micro Lens Array LED headlights for enhanced nighttime visibility, advanced driver assistance systems under the DreamDrive constellation, and a dynamic Lucid UX digital interface that continually evolves and upgrades through over-the-air software updates.

The Lucid Air, which recently won the prestigious 2023 World Luxury Car Award, is revolutionizing the electric luxury experience. Today, Lucid is thrilled to introduce the Lucid Air Pure RWD, an impressive new addition to the renowned Air lineup. With an estimated driving range of 410 miles on a single charge and exceptional performance, the Lucid Air Pure RWD sets a new standard in its class. And the best part? It all comes at an affordable starting price of $77,400.

Peter Rawlinson, CEO and CTO of Lucid, said the new Lucid Air Pure RWD combines style and technology, outstanding battery life and performance, as well as spaciousness and practicality. I'm absolutely delighted that the most accessible Air model has come a long way ahead of any electric vehicle offered by any other company.

The currently produced Air Pure RWD stands out as the most aerodynamic vehicle, showcasing a sleek and athletic body design. The interior of this car is both opulent and roomy, taking cues from Midcentury Modern style and using responsibly sourced premium materials.

You can purchase the Lucid Air Pure RWD either through the Lucid Motors website and the Design Yours configurator or from Lucid's expanding North American sales studios.

Important facts

Base price shown does not include tax, title, license, destination or doc fees.

With the inclusion of 19-inch wheels, the estimated range provided by the manufacturer is projected at 410 miles, as per the official Environmental Protection Agency (EPA) estimation. The distance covered is 419 miles. Temperature, driving behaviors, charging patterns, and battery health all affect the range and battery performance, leading to different outcomes.

In just 12 minutes of being connected to a DC fast charger and having 19” wheels, this vehicle can achieve an impressive range of up to 150 miles. Actual price may vary depending on vehicle equipment and charging circumstances.