Highlights

• Focus on conversational queries and long-tail keywords to cater to the increasing use of voice assistants like Siri, Alexa, and Google Assistant.
• Google's page experience update will prioritize user experience metrics like loading speed, interactivity, and visual stability, influencing search rankings.
• Mobile-friendly websites will continue to be critical as Google predominantly uses the mobile version of a site for ranking and indexing.
• Video content will gain even more prominence in search results, requiring proper optimization, relevant keywords, and engaging meta descriptions.
• Understanding user intent and delivering high-quality, relevant content will be crucial for SEO success, with Google becoming increasingly adept at analyzing content quality.
• Helpful content and E-E-A-T is the king

As we step into 2023, SEO continues to be a dynamic and rapidly changing field. Staying ahead of the curve is crucial for businesses and marketers aiming to maintain a competitive edge. In this view, we will delve into the top 10 new SEO trends that are set to dominate 2023.

1. Voice Search Optimization

The rise of voice-activated devices and digital assistants like Siri, Alexa, and Google Assistant has transformed the way users interact with search engines. Voice search has become increasingly popular due to its convenience and speed. In 2023, businesses will need to optimize their content for long-tail, conversational keywords to cater to voice search queries effectively. Voice-optimized content that provides concise, direct answers will have a significant advantage in capturing voice-based search traffic.

2. AI-Driven SEO

Artificial Intelligence (AI) and machine learning are revolutionizing SEO practices. AI-powered tools can analyze vast amounts of data, enabling businesses to make data-driven decisions for their SEO strategies. From keyword research and content optimization to user behavior analysis and competitor research, AI-driven SEO tools will play a critical role in optimizing websites for better search rankings and user experiences.

3. User Experience (UX) and Core Web Vitals

Google's Core Web Vitals have become a crucial ranking factor for SEO. These metrics assess a website's user experience, including page load speed, interactivity, and visual stability. In 2023, optimizing for Core Web Vitals will be essential for businesses seeking to rank higher in search results and deliver an exceptional user experience, which in turn leads to higher user engagement and conversions.

4. E-E- A-T and Trustworthiness

Experience, Expertise , Authoritativeness, and Trustworthiness (E-E-A-T) are fundamental factors considered by Google's algorithms when evaluating the quality of a website's content. In 2023, businesses must focus on establishing their expertise, user experience and authority within their niche and demonstrate trustworthiness to both users and search engines. This can be achieved through authoritative content, backlinks from reputable sources, and clear author bios.

5. Helpful Content

Google's August 2022 helpful content update is another significant calculation update that will affect how we make content in 2023.

For its whole history, Google has consistently focused on serving helpful content to users. In any case, its new accentuation on "helpful" states that users ought to feel "fulfilled" by the content they click on in the SERPs.

Image Source: Page Traffic

User satisfaction, however, isn't not difficult to gauge or measure. So what's the significance here by helpful content? Content that is:

• Made for people, not search engines.
• Proper for the target audience.
• Pertinent to the essential point or branch of knowledge of the website.
• Made by legitimate, experienced creators.
• Shows a depth of information about the subject.

Making helpful content is easy to talk about, but not so easy to do. So how might you make your content more interesting?

To start with, focus on quality, not quantity. Despite the fact that there are logical a ton of target keywords on your content schedule in 2023, siphoning out a high volume of content that is slight on supportiveness and falling short on skill is probably not going to deliver the highest level outcomes in 2023.

Second, work on keyword research to incorporate something beyond search volume. Think about -

• What kinds of content are positioned for specific searches?
• How long is the content?
• What questions does it address?
• What other subtopics or related questions does it investigate?
• What links are included for the page?
• Who is the creator?
• What is their experience?

Keyword research and content research can give a wide range of bits of knowledge into these quality markers, so ensure you don't get occupied by potential organic traffic alone.

Check your search queries in Search Console to see what users are searching for that drives them to your specific blog entries.

6. SEO Automation

SEO automation is the use of technology to automate tasks related to SEO. This can include things like keyword research, competitor analysis, link building, and content optimization. SEO automation can help you to save time and resources, and it can also help you to improve the accuracy and consistency of your SEO efforts.

There are a number of different SEO automation tools available, so it's important to choose one that is right for your needs. Some of the factors you'll want to consider when choosing an SEO automation tool include the features it offers, the cost, and the ease of use.

If you're looking for a way to improve your SEO results, SEO automation is a great option. By automating your SEO tasks, you can free up your time and resources so that you can focus on other aspects of your business.

7. Product Page SEO

Product page SEO is the process of optimizing your product pages for search engines in order to improve their visibility and ranking in search results. By following SEO best practices for product pages, you can attract more traffic to your website and increase your chances of making sales.

• Some use cases
• Use relevant keywords throughout your product pages. When you're writing your product descriptions, be sure to use the keywords that your target audience is likely to use when searching for products like yours. You can use a keyword research tool to help you find the right keywords.
• Create descriptive and informative product titles. Your product title is the first thing that people will see when they search for your products in Google, so it's important to make it as descriptive and informative as possible. Be sure to include your target keywords in your product titles.
• Write detailed product descriptions. Your product descriptions are the most important part of your product pages from an SEO perspective. This is where you'll have the opportunity to provide detailed information about your products and to highlight their benefits. Be sure to include your target keywords throughout your product descriptions.

8. Local SEO and Hyper-Local Targeting

Local searches have witnessed substantial growth, particularly due to mobile device usage. In 2023, local SEO will continue to gain importance, and businesses should focus on hyper-local targeting strategies to capture nearby customers. Optimizing Google My Business profiles, local citations, and encouraging positive online reviews will be vital for businesses aiming to dominate the local search results.

9. Search Intent Optimization

Understanding user search intent is becoming more critical for SEO success. In 2023, businesses must focus on creating content that matches the user's intent behind their search queries. This involves providing valuable information, solving users' problems, and aligning content formats with the user's preferences. By catering to search intent effectively, businesses can enhance user satisfaction and increase their chances of ranking higher in search results.

10. Less Crawl frequency

Google has taken significant steps towards addressing climate change by setting ambitious environmental targets. Among its objectives is to operate solely on carbon-free energy by the year 2023. To accomplish this goal, Google is actively exploring the possibility of decreasing the frequency at which it crawls web pages.

The decision to reduce crawling serves the dual purpose of conserving valuable computing resources and aligning with Google's sustainability initiatives. This simple adjustment represents one of the easiest measures that Google can implement to contribute to a greener digital ecosystem.

However, it's worth noting that the impact of reduced crawl rates is more likely to affect refresh crawls rather than the crawls responsible for discovering new content. Consequently, website owners may experience delays in Google recognizing and reflecting the changes made to their sites. As a result, the search engine may take a longer time to index and showcase the latest updates from websites.