Link bait is a term used to describe content that is designed to attract links from other websites. The idea behind link bait is to create content that is so interesting, useful, or controversial that people will want to share it with others, resulting in an increase in links pointing to the content. In this article, we will explore what link bait is, why it is important, and some of the best examples of link bait.

Link bait is a content marketing strategy that involves creating content that is designed to attract links from other websites. The content can take many forms, including blog posts, infographics, videos, quizzes, and surveys. The idea behind link bait is to create content that is so interesting, useful, or controversial that people will want to share it with others, resulting in an increase in links pointing to the content.

If I talk about it's importance so,

Link bait is important for several reasons. First, it can help to improve a website's search engine rankings. Links are one of the most important ranking factors used by search engines, so the more links a website has pointing to it, the higher its search engine rankings are likely to be.

Second, link bait can help to increase a website's visibility and traffic. When people share link bait content on social media, it can lead to an increase in traffic to the website. This increased traffic can result in more leads, sales, and conversions.

Finally, link bait can help to establish a website as an authority in its industry. By creating high-quality, informative content, a website can attract links from other websites in its industry. This can help to establish the website as a thought leader and authority in its industry, which can lead to increased trust and credibility among potential customers.

Let's come to some of the examples :

Infographics

Infographics are a popular form of link bait. They are visually appealing and can convey complex information in an easy-to-understand format. Infographics are also highly shareable, which can lead to an increase in links pointing to the content.

One example of a successful infographic link bait campaign is the "Social Media Sizing Cheat Sheet" created by HubSpot. The infographic provides a comprehensive guide to the optimal image sizes for social media platforms, making it a valuable resource for marketers. The infographic was shared widely on social media and resulted in a significant increase in links pointing to the HubSpot website.

Controversial Content

Controversial content can also be effective link bait. Controversial content can include anything that is likely to spark a debate or elicit a strong emotional response from readers. This type of content is often shared widely on social media and can result in a significant increase in links pointing to the content.

One example of controversial content link bait is the "Why I Quit Google" essay written by James Damore. The essay was highly controversial and resulted in a significant amount of media coverage and discussion on social media. The essay was shared widely and resulted in a significant increase in links pointing to the original article.

Interactive Content

Interactive content is another effective form of link bait. Interactive content includes anything that requires user participation, such as quizzes, surveys, and interactive videos. Interactive content is highly engaging and can encourage people to spend more time on a website, which can result in an increase in links pointing to the content.

One example of successful interactive content link bait is the New York Times' "You Draw It" series. The series includes interactive graphs that allow readers to draw their own conclusions about the data presented. The interactive content was highly engaging and resulted in a significant increase in links pointing to the New York Times website.

Resource Lists

Resource lists are another popular form of link bait. Resource lists include anything that provides a comprehensive list of resources or tools related

Moz search engine ranking factors

An in-depth look at the factors that influence a website's search engine rankings can be found in Moz's Search Engine Ranking Factors which is a perfect example of link bait. This linkbait guide is a must-read for SEO professionals and career marketers with roughly 20 pages of content from 132 contributors.

The depth of the content, the visual elements, the contributors' authority, and the website where it is hosted (Moz is a well-known name in SEO) are all factors in its success. Curiously, Moz itself didn't advance the piece, however every one of the donors did. Sadly, it appears that Moz does not intend to update the study.

Headline analyzer by coschedule

A powerful linkbait is content that is useful. Links will start pouring in if you have something that can assist readers in solving a particular issue.

The headline analyzer by CoSchedule is a profoundly useful instrument for article journalists and advertisers hoping to major areas of strength for make titles. The fact that it provides a niche utility is the primary factor in its success as a linkbait, as evidenced by its more than 29 thousand links.

However, because you need to hire a coder, designer, etc., this kind of linkbait method has a high barrier to entry. This kind of link bait, on the other hand, significantly boosts ROI when properly researched and activated.

That's all for link bait guide