If you want your website to rank highly, you must focus on building links.

More links typically translate into higher rankings, regardless of how they are obtained—naturally through the creation of exceptional content or through manual outreach.

Google has its own approach to links. In general, they don't publish a lot of information about their algorithms or SEO, but they recently released a new guide on best practices for building links (the old one only talked about making your links crawlable and indexable).

Placement of the anchor text 

Google expects you to use links with rich anchor text. They now know what the topic of the page you're linking to is thanks to this.

They consider this a negative link:

<a href=”https://example.com”></a>

The absence of anchor text is the reason that link is regarded as poor. It does not assist their algorithm in determining the topic of the page.

How to Write Good Anchor Text 

Google Payed Special Attention to the Difference Between Bad and Good Anchor Text Rich Links.

They don't want you to use something like: click here to learn more.

Again, this reveals little about the page. Similar to having a link with no anchor text, it is bad.

They want descriptive words in the anchor text, like:

<a href=”https://example.com”>cheese forms</a>

However, they also don't want your anchor text to be too long or too descriptive

Linking location 

Links placed closer to the beginning of a page are given more weight than those placed further down.

 PageRank sculpting

This is the practice of deliberately manipulating the flow of PageRank within a website by strategically placing links on certain pages. Google does not condone this practice and may penalize websites that engage in it.

Keyword stuffing stood as a bad practice

According to Google, keyword stuffing is against their policy. According to Ubersuggest's data, which includes more than 40 trillion links, anchor text should be between two and five words long for best rankings.

Therefore, in order to succeed, you don't need to include a lot of keywords in the anchor text.

Additionally, anchor text that is only one word is too generic and does not sufficiently assist Google.

Set apart your links in many forms

Google doesn't want your links to be too close together, whether they're internal or external.

For instance, if you have several links in a row, like:

I've written randomly:

“http://example.com/page1′′>so,

“http://example.com/page2′′>many,

”http://example.com/page3′′>times,

”http://example.com/page4′′>this,” 

http://example.com/page5′′>year

It doesn't work for Google.

Internal as well as external links matter

Your links ought to be spaced out by at least a few words, sometimes even a couple of sentences. They gave this example, which they thought was better.

Google wants you to use both internal and external links as it helps them figure out what to rank web pages for, 

They still want you to use rich anchor text, for instance, when you use internal links to link to other pages on your website.

They make it clear that the anchor text should be legible enough for the user to understand what they are clicking on and what the linked page is all about.

Google is the same way. They should also be able to learn more about the linked page from the anchor text of the internal link

Final words : Google's new link best practices provide a valuable source of information for anyone interested in optimizing their site for better search engine rankings. 

By following these recommendations, website owners can ensure their links are optimized correctly, helping them to increase the visibility and authority of their websites. 

Google's advice is an invaluable resource that all website owners should take the time to review and understand so they can maximize the potential of every link they create.