Search engine optimization (SEO) is an essential marketing strategy that can help businesses reach their goals and gain visibility. 

But, how can you make sure your SEO efforts are sustainable? 

The key is to stay up-to-date with the latest trends and strategies while also keeping sustainability in mind. 

Here are the 10 points for establishing a sustainable SEO strategy for your business. 

Creating a blog : Customers should be informed about the benefits of purchasing sustainable products. They inform them, but they do not post or advertise to them a lot. The most important thing a sustainable brand can do to earn a customer's trust is to talk to them.

Blogs help sustainable brands educate customers and earn their customers' trust. SEO is also improved when you post frequently about the most recent industry developments and talk about your product.

Indian clothing brand B Label uses hemp to make affordable clothes that can be worn every day. It is a component of the agro-business Bombay Hemp Company. B label regularly contributes articles to their blog.

Creating a google my business profile for Local SEO : Simply put, optimizing your website for a specific local area is local SEO. Include your brand's name and the location of your business in this. On your website, both ought to be prominently displayed in areas like "Contact Us" and "Our Story."

Another way to boost your local SEO strategy is through Google Listings. Bhumika and Jyoti, for instance, is a company that makes clothes from trash. 

They have successfully added their details to Google and now appear on the first page, despite being referred to as a zero-waste concept store. Customers won't have to waste time looking for the brand because of this. 

Keep in mind that you are competing for attention in a noisy world. After adding or claiming your business, you'll need to verify it, then add photos, videos, and your office hours to the page.

Using skyscraper technique : A method for generating clicks on previously published articles is the Skyscraper Technique. This method, which Brian Dean started in 2015, builds on content that is already out there. Let's go through it one step at a time to make the band last.

Finding content that generates maximum backlinks and traffic : In India, sustainable brands are still in their infancy and appear disorganized on Google. The majority of the articles are listicles from well-known websites.

It is better to use tools like Ahrefs, semrush and moz to comprehend which sites have the most backlinks and natura trraffic.

Make your listing better : The majority of articles on sustainable brands in India are from last year, according to a preliminary Google search. Some even go back as far as 2019. Go through each list and look for the links that don't work or the brands that don't work. In order to improve the original link, add more brands to the list. You write 30 brands if the article lists 20 brands.

Reach out to content creators : SEO must be updated on a regular basis. Your website will drop in the rankings if you don't post frequently. There will be information and broken links in previous articles that are useless. Reach out to the content creators that posted the original links to request that your superior links be used in their place. They would gladly do it because it would help your own rankings and keep their SEO rankings up.

Website development is the key : Website development is becoming an increasingly important aspect of building a sustainable business, which may go unnoticed. In 2021, Google has stated that SEO rankings will be determined by the mobile-first index. A user will quickly close the tab if they are dissatisfied or confused by the layout of the website. The Google Search console aids website administrators in comprehending a variety of issues with mobile navigation. Recognize and employ a skilled web developer to resolve all UX issues.
Understand Your Audience & Their Intentions : One of the most important aspects of any digital marketing strategy is understanding your audience and their needs. The same is true for SEO. Before you can develop an effective SEO strategy, you need to understand who your target audience is and what they are looking for online.

This information can be gathered through market research, surveys, and customer interviews. Once you have a good understanding of your audience, you can start to develop content that appeals to their needs and intent.

Focus on quality over quantity : When it comes to SEO, quality trumps quantity every time. It’s better to have a handful of high-quality backlinks than hundreds or even thousands of low-quality ones. The same is true for on-page content; it’s better to have a few well-written and informative blog posts than an endless stream of short, unoriginal articles.

Know your competitors : How would you start using SEO for your business until you know which keywords are working? SEO marketing sometimes relies on assumptions that only work 50% of the time. It would be better if you conducted competitor research to support your SEO.

Spyfu is a great resource for learning about competitors' SEO strategies. It covers natural catchphrases, paid watchwords, and PPC (Pay Per Snap) rates. You will eventually comprehend rankings, paid campaigns, how well your rival is doing, and much more. You can eventually begin keeping a keyword list of campaigns that were successful and unsuccessful.