The marketing technology landscape is always changing. New tools and platforms are constantly being created, while older ones fall by the wayside. As a marketer, it can be tough to keep up with all the latest trends and statistics. That's why we've put together this blog post, which covers the most important marketing technology statistics for 2020. From the most popular marketing tools to the state of artificial intelligence, we've got you covered. So if you're looking to stay up-to-date on all things marketing tech, read on for our latest statistics.

The current state of marketing technology

Marketing technology is constantly evolving, and businesses must keep up with the latest trends to remain competitive. Here are some statistics on the current state of marketing technology:

-86% of marketers say that technology has changed the way they do business (HubSpot, 2018)

-77% of marketers believe that marketing technology will have a significant impact on their business in the next 12 months (Gartner, 2018)

-The average company uses 91 different marketing technologies (Martech 5500, 2018)

-Only 22% of companies feel they are using marketing technologies effectively (IDC, 2017)

• As you can see, marketing technology is having a major impact on businesses today. However, many companies are still struggling to keep up with the pace of change. This is likely due to the sheer number of different technologies available, as well as the complexity of integrating them all together.
• To be successful in today's market, businesses need to focus on streamlining their marketing tech stack and making sure all their devices and platforms are working together seamlessly.

Most popular marketing technologies

There are a number of marketing technologies that are popular among businesses. Here are some of the most popular ones:

1. Social Media Marketing: This involves using social media platforms like Facebook, Twitter, and LinkedIn to promote your business.

2. Content Marketing: This involves creating and distributing high-quality content that is relevant to your target audience.

3. Search Engine Optimization: This involves optimizing your website and content for better visibility in search engines like Google.

4. Email Marketing: This involves sending promotional emails to your subscribers list.

5. Pay-Per-Click Advertising: This involves running ads on search engines or social media platforms and paying for each click that they generate.

Most important marketing technology trends

In order to stay ahead of the curve, it's important for marketing professionals to keep up with the latest technology trends. Here are some of the most important marketing technology trends to watch out for in the coming year:

1. Big data and analytics

With the ever-increasing amount of data being generated, businesses are turning to big data and analytics to help them make sense of it all. By harnessing the power of big data, businesses can gain insights into customer behavior, preferences, and trends. This information can then be used to create more targeted and effective marketing campaigns.

2. Artificial intelligence (AI)

AI is starting to play a bigger role in marketing, with applications ranging from chatbots to personalization. AI can be used to automate repetitive tasks, freeing up time for marketers to focus on strategic tasks. Additionally, AI can be used to provide personalized recommendations and content based on a customer's individual preferences.

3. Augmented reality (AR)

AR is an emerging technology that has the potential to change the way businesses market their products and services. AR allows users to interact with digital content in a real-world environment, providing a more immersive experience. Brands are already beginning to experiment with AR in advertising and product promotion, and this trend is only going to grow in 2019.

4. Social media marketing

Social media platforms like Facebook, Twitter, and Instagram have become essential tools for marketing professionals. With billions of active

The future of marketing technology

• The future of marketing technology will be defined by the continued convergence of marketing and technology. This convergence is already happening as more and more companies adopt marketing automation and other digital marketing tools. As these tools become more sophisticated, they will continue to blur the lines between marketing and technology.
• This convergence will have a major impact on the way companies do business. It will change the way they interact with customers, prospects, and partners. It will also change the way they measure success. The traditional metrics that have been used to measure marketing success (e.g., leads generated, sales made) will become less important than new metrics that focus on engagement (e.g., clicks, likes, shares).
• The future of marketing technology is also being shaped by the rise of artificial intelligence (AI). AI is changing the way marketers connect with customers and prospects. It's also changing the way companies automate their marketing processes. In the future, AI will play an even bigger role in marketing, making it possible for companies to personalize their messages and offers in real time based on a customer's behavior and preferences