Meta descriptions are one of the most important, yet often overlooked, aspects of SEO. In fact, according to Moz, “meta descriptions are the brief text descriptions that appear under your page’s URL in the search results.” 

While meta descriptions don’t directly impact your ranking on SERPs, they are still important for driving organic traffic to your website. After all, if your meta description isn’t compelling, no one is going to click on your result. Creating an awesome meta description can be tough, but it’s not impossible. 

In this blog post, we’ll show you how to write meta descriptions that will drive organic traffic and conversions.

What is a meta description

• A meta description is a short description of a webpage that appears in the search engine results pages (SERPs). It is meant to give the searcher an idea of what the page is about so they can decide whether or not to click through to it.
• Meta descriptions are not a ranking factor for Google, but they are still important because they can influence whether or not someone clicks on your result. A good meta description will entice the searcher to click through to your website, while a bad one will send them elsewhere.
• To write a good meta description, you need to understand what your target audience is searching for and what kind of information they want. Once you know this, you can craft a meta description that accurately reflects the content of your page and includes keywords that are relevant to what the searcher is looking for.

What makes a good meta description

A good meta description is one that accurately describes the content of your page, is keyword rich, and compels clicks. It should be around 155 characters long and make use of actionable language.

How to write a good meta description

• In order to write a good meta description, you should keep the following in mind: 1) Keep it short and sweet- no one wants to read a long, drawn out description. 2) Use keywords wisely- choose words that accurately describe your content and will be picked up by search engines. 3) Make it interesting and engaging- remember, this is what will convince someone to click on your link!
• With these guidelines in mind, writing a good meta description is easy! Just remember to be concise, accurate, and enticing, and you'll have no problem driving traffic to your website.

Examples of good meta descriptions

A good meta description is short, to the point, and accurately describes the page it is intended for. It should be no more than 155 characters, as this is the maximum amount of text that will be displayed in Google search results.

Here are some examples of good meta descriptions:

'This page contains a list of all the products we offer.'

'Get information on the latest news and updates for our company.'

'Find out how to fix common problems with your computer.'

Conclusion

If you want your website to rank higher in search engine results pages, then you need to start paying attention to your meta descriptions. A well-written meta description can help entice users to click through to your website, which can lead to more traffic and potentially more customers. Follow the tips in this article and you'll be on your way to creating awesome meta descriptions that will help improve your website's ranking in no time.