You’ve likely heard it said that a picture is worth a thousand words. In the modern business world, video has become an increasingly popular way to communicate a message. After all, it’s a medium that can show rather than tell. According to HubSpot, “59% of senior executives agree that if both text and video are available on the same topic, they are more likely to choose video.” Not only does this show that video is a powerful marketing tool, but it also indicates that people prefer visual content. If you want your business to succeed, you need to start creating videos as part of your marketing strategy.

What is video marketing

• Video marketing is a term that covers a wide range of activities, all of which are designed to help promote a product or service through the use of video. It can include everything from creating and distributing promotional videos to using video as a tool in your sales and marketing efforts.
• When used correctly, video marketing can be an extremely effective way to reach your target audience and achieve your business goals. Here are just a few of the many benefits that video marketing can offer:
• Increased Exposure: Video is one of the most widely shared types of content on the internet. If you create engaging, informative videos, there’s a good chance they’ll be shared by your audience, increasing your exposure to potential new customers.
• Improved Search Engine Rankings: Videos can help improve your website’s search engine rankings, making it more likely that people will find you when they’re searching for products or services like yours.
• Higher Conversion Rates: Including a video on your website can increase its conversion rate by up to 80%. This means that more people who visit your site will take the desired action, whether that’s signing up for your email list, making a purchase, or filling out a contact form.
• Greater Engagement: Videos are more engaging than other types of content, meaning viewers are more likely to watch them all the way through. This increased engagement can lead to better brand awareness and improved relationships with your customer base.

Benefits of video marketing

Video marketing is an extremely powerful tool that can help businesses achieve a number of objectives. When used correctly, video marketing can be extremely effective in increasing brand awareness, generating leads, and even boosting sales. Here are just a few of the many benefits of video marketing:

1. Increased brand awareness: A well-executed video marketing campaign can do wonders for your brand’s visibility. By creating engaging videos that are shared across social media and other channels, you’ll be able to reach a larger audience and increase your brand’s awareness.

2. Generate more leads: Videos are highly shareable, which means they have the potential to generate a lot of leads for your business. If you create compelling content that educates viewers about your products or services, you’ll be able to generate more leads and boost your sales pipeline.

3. Boost sales: In addition to generating leads, videos can also be used to close deals and boost sales. Customers who watch product videos are much more likely to make a purchase than those who don’t, so if you want to increase your conversions, start incorporating videos into your sales strategy.

4. Enhance customer engagement: Video is one of the most engaging types of content out there, which makes it ideal for building relationships with customers and enhancing customer engagement. If you want to nurture your relationships with customers and keep them coming back for more, start using video in your customer engagement

How to get started with video marketing

Assuming you already have a product or service to market, and a story to tell, the process of getting started with video marketing is relatively straightforward. Here are the key steps:

1. Define your goals. What do you want to achieve with your video marketing campaign? Brand awareness? Engagement? Sales?

2. Research your audience. Who are you making your videos for? What do they like to watch? How do they consume content?

3. Choose your platform. YouTube? Instagram? Snapchat? Facebook? There are many options available, so choose the one that makes the most sense for your audience and goals.

4. Plan and produce your videos. This step includes everything from scripting and storyboarding to shooting and editing. If you're not experienced in video production, it's worth considering hiring a professional videographer or video agency.

5. Promote your videos. Once your videos are live, make sure people know about them! Share them on social media, embed them on your website, and send them out in email newsletters. You can also run paid advertising campaigns around your videos (on platforms like YouTube or Facebook).

Tips for creating effective videos

There's no doubt that video is a powerful marketing tool. But creating an effective video isn't always easy. Here are some tips to help you create videos that will engage and convert your audience:

1. Keep it short and sweet. People have short attention spans, so make sure your videos are concise and to the point.

2. Hook them in from the start. Start with a strong opening that will grab your viewers' attention and keep them watching until the end.

3. Tell a story. People love stories, so craft your video around a narrative arc. This will not only make it more engaging, but also more memorable.

4. Use visuals wisely. A well-placed visual can be worth a thousand words, so use them judiciously to emphasize your key points.

5. Use calls to action sparingly. A call to action should only be used if it makes sense within the context of your video. If used too frequently, it can come across as salesy and turn viewers off.

Measuring the success of your video marketing campaign

There are a number of ways to measure the success of your video marketing campaign. One way is to look at the number of views and engagement that your videos receive. Another way is to look at how many leads or sales you generate from your videos. You can also look at how much brand awareness or consideration you generate from your video marketing campaign.

Case studies

There are countless case studies that show the power of video marketing. Here are just a few examples:

1. A study by Forbes found that videos are 50 times more likely to rank on the first page of Google search results than text-based content.

2. A study by comScore showed that 64% of consumers are more likely to buy a product after watching a video about it.

3. A study by Wyzowl found that 79% of consumers say they would rather watch a video than read text when learning about a new product or service.

4. A study by Animoto found that 4 times as many consumers would rather watch a video about a product than read about it, and 8 out 10 say they have shared a brand’s video.

5. Finally, HubSpot’s own research has found that including a video on a landing page can increase conversion rates by 80%.

Conclusion

Video marketing is a powerful tool that can be used to improve your business in a number of ways. By creating engaging and informative videos, you can reach a wider audience, build brand awareness, and drive traffic to your website. Additionally, video marketing can help you to establish trust and credibility with potential customers. If you're not already using video marketing, now is the time to start!