Websites use breadcrumb navigation to help users understand their location within the site. It’s a way of indicating the path that the user has taken to get to the current page. For example, on a website about cars, the breadcrumb navigation might look something like this: Home > Cars > BMW > 3 Series Breadcrumb navigation is important for usability, but it turns out that it’s also important for search engine optimization (SEO). In this blog post, we’ll explore what breadcrumb navigation is and why it matters to Google’s ranking.

What is breadcrumb navigation?

• Breadcrumb navigation is a way of showing the user where they are on a website. It is typically shown as a series of links, with the current page being highlighted. Breadcrumb navigation can be helpful for both users and search engines, as it makes it easier to understand the structure of the website and find the right page.
• Breadcrumb navigation can be beneficial for both users and search engines, as it makes it easier to understand the structure of the website and find the right page. 
• For users, breadcrumb navigation can provide a quick way to see where they are on a website and how they got there. This can be especially helpful if they are looking for a specific page that they saw before but cannot remember how to get to. 
• For search engines, breadcrumb navigation can help them understand the structure of a website and index pages more accurately.
• While breadcrumb navigation is not required for websites, it can be helpful for both users and search engines. If you decide to add breadcrumb navigation to your website, make sure to use clear and descriptive text so that both users and search engines can understand your website structure easily.

How does it work

• Breadcrumb navigation is a way of indicating the current page’s location within a website. It is typically located above the main content on a page, below the site’s header.
• Breadcrumb navigation typically takes the form of a list of links, with each link representing a different level in the website’s hierarchy. For example, if you are on the “About Us” page of a website, the breadcrumb might look like this:

Home > About Us

• Clicking on the “Home” link would take you to the homepage, while clicking on the “About Us” link would take you to a page that provides more information about the website.
• Breadcrumb navigation can be beneficial for both users and search engines. For users, it provides an easy way to navigate back to previous pages or sections within a website. For search engines, it can help with crawlability and indexation.
• If you have a breadcrumb navigation on your website, make sure that it is implemented properly so that search engines can understand it. Google has published some guidelines on how to do this. Following these guidelines will help ensure that your breadcrumb navigation is effective and helpful for both users and search engines.

Does it improve SEO?

Breadcrumb navigation can be beneficial to SEO in a few different ways. First, it can help improve click-through rates to your website as it makes it easier for users to navigate around. Second, it can help with search engine indexing as search engines can follow the breadcrumb trail to find other pages on your site. Finally, breadcrumb navigation can also help improve your website's overall usability, making it a more enjoyable experience for users.

How to implement breadcrumb navigation on a website

• Breadcrumb navigation allows users to see their current location on a website and navigate back to previous pages. It is typically displayed as a series of links, each leading to the next page in the hierarchy.
• Breadcrumb navigation can be implemented in several ways, but the most common is to use HTML breadcrumbs. To do this, add the following code to the section of your website:

Then, add the following code where you want the breadcrumbs to appear on your website:

Home > About > Blog > 

• You can also use JavaScript or a server-side scripting language to generate breadcrumbs dynamically. This is more complex, but can be beneficial if you have a large website with many pages.

Conclusion

• Breadcrumb navigation is a type of website navigation that allows users to keep track of their location within the site. It can be particularly helpful for large sites with lots of content, or for e-commerce sites where customers need to be able to keep track of their location within the shopping process. 
• While breadcrumb navigation does not directly impact Google's ranking algorithm, it can indirectly impact your rankings by helping improve the usability of your site, which is one of the factors that Google takes into account when determining where to rank your site in its search results