10 types of links you want and how to build them
seo

31-Oct-2022

10 types of links you want and how to build them

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There are all sorts of links you can get for your website - but which ones are the most valuable? In this blog post, we'll explore 10 types of links you want to build for your website, and how to go about getting them. From high-quality backlinks to brand mentions and more, read on to learn how to get the links that will help your website thrive.

Types of Links

There are four types of links you can use to improve your website’s SEO:

1. Internal links are links that go from one page on your website to another page on your website. These are useful for directing users to other pages on your site and help search engines understand the structure of your website.

2. Backlinks are links from other websites to your website. These are important for increasing your website’s visibility and showing that your site is popular and authoritative.

3. Outbound links are links from your website to other websites. These show that you are aware of other relevant resources and can be helpful for building relationships with other websites.

4. Nofollow links are those that have a rel='no follow' attribute attached to them. These do not pass along link juice and thus do not improve your SEO, but they can still be useful for driving traffic to your website or building relationships with other websites.

-Internal links

  • There are two types of links you’ll want to build for your website: internal links and external links. Internal links are hyperlinks that connect one page on your website to another page on your website. External links are hyperlinks that connect one page on your website to a page on another website.
  • Building internal links is important because it helps search engines understand the structure of your website and find new pages. It also helps visitors navigate your website and find the information they’re looking for.
  • To build internal links, use keyword-rich anchor text (the text that’s clickable) to link from one relevant page to another. For example, if you have a blog post about hiking shoes, you could link to a product page about hiking shoes on your website.
  • External links are also important because they help improve your search engine ranking and bring traffic to your website. When you link to high-quality websites, it shows that your site is also high quality. Linking to low-quality websites can hurt your ranking, so be careful who you link to.
  • When building external links, again use keyword-rich anchor text. But this time, instead of linking to another page on your own site, you’ll link to a relevant page on another site. For example, if you have a blog post about hiking shoes, you could link to a review of hiking shoes on an external site like GearJunkie.com

-External links

One of the most important ways to increase your website's ranking in search engine results pages (SERPs) is to build high-quality external links to your site. However, not all links are created equal. In order to maximize your link building efforts, you'll want to focus on getting links from high-quality websites that are relevant to your niche.

There are a few different types of external links that you can target:

1. Directory listings: These are websites that list businesses in specific categories, such as the Yellow Pages or Yelp. Getting your website listed on these types of directories can help improve your visibility and attract new visitors.

2. Resource pages: These are pages that list helpful resources on a particular topic. If you have a resource that would be helpful for visitors to your chosen niche, reach out to the webmaster of these types of sites and ask if they would be willing to link to it.

3. Guest blogging: This involves writing articles for other websites in exchange for a link back to your own site. This is a great way to get exposure for your website while also building relationships with other bloggers in your niche.

4. Forum signatures: If you participate in online forums related to your niche, you can include a signature with each of your posts that includes a link to your website. This is an easy way to get high-quality links without having to put in too much effort.

-Inbound links

Inbound links are one of the most important types of links you can have for your website. They are also one of the hardest to get. Inbound links are what show Google and other search engines that your website is valuable and worth ranking higher in search results.

There are a few ways to get inbound links:

1. Guest blogging - This is when you write a blog post for another website in your industry. Make sure to include a link back to your website in your bio or in the blog post itself.

2. Creating infographics - People love visual content, so infographics are a great way to get people to notice your website. Include a link back to your site somewhere on the infographic (usually at the bottom).

3. Asking for reviews - If you have products or services, ask customers or clients to leave a review on your site or on popular review sites like Yelp or Google Maps. Make sure to include a link back to your site in the review.

4. Broken link building - This is a little more technical, but basically you find websites that have broken links (links that go nowhere) and then offer them a replacement link that goes to your website. This helps both websites because it improves the user experience and helps you get a valuable link back to your site.

-Outbound links

One of the most important things you can do to improve your website’s SEO is to build high-quality outbound links. Outbound links are links that point from your website to other websites. They help search engines understand what your website is about and improve your website’s ranking in search results.

There are two types of outbound links you want to build:

1. Links to high-quality websites: Links to websites that are well-respected and have high-quality content will help improve your website’s reputation.

2. Links to relevant websites: In addition to linking to high-quality websites, you also want to link to websites that are relevant to your website’s topic. For example, if your website is about dog training, you would want to link to other websites about dogs, pet care, or animal behavior.

Building high-quality outbound links can be challenging, but there are a few things you can do to increase your chances of success:

1. Reach out to webmasters of high-quality and relevant websites and ask if they’d be interested in linking to your website. This can be done through email or social media.

2. Create useful and shareable content on your website that other webmasters will want to link to. This could include blog posts, infographics, or videos.

3. Make it easy for webmasters to link to your content

-Backlinks

Backlinks are an important part of any SEO strategy. They are essentially links from other websites back to your own. Backlinks help search engines determine the quality and relevancy of your website, and can also be a factor in helping to improve your search engine rankings.

There are a few different types of backlinks that you can build:

1. Reciprocal Links

2. One-way Links

3. Three-way Links

4. Inbound Links

1. Reciprocal Links: A reciprocal link is when two websites agree to link to each other. This is often done between businesses that are in the same industry or have complementary products/services. 

  • For example, if you own a pet store, you may want to reciprocally link with a local pet groomer. To set up a reciprocal link, simply reach out to the other business and ask if they’d be interested in linking to your site as well. 
  • If they agree, add their link to your site and include their link on your Linking Page (see below). Then, add a link back to their website on your Linking Page. 
  • It’s important to make sure that the links are placed on pages that are relevant to the topic at hand and that they are not hidden away in some corner of your website where no one will ever see them.

2. One-way Links: A one-way link is when a website links the page without linking back to the actual source.

How to Build Links

There are a few key types of links you’ll want to focus on when building links to your website:

1. Resource Links

  • Resource links are links from websites that provide helpful information or resources related to your industry. These can be difficult to earn, but they’re well worth the effort as they tend to be high-quality links from authority websites.
  • To earn resource links, create truly exceptional content that would be valuable for people in your industry. Once you have something worthy of being linked to, reach out to website owners and let them know about your content. If they find it useful, they may link to it from their own website.

2. Directory Links

  • Directory links are links from online directories that list businesses in specific industries. While these directories aren’t nearly as powerful as they used to be, they can still be a good source of link building if you can find relevant ones for your business.
  • To get directory links, start by finding directories that list businesses in your industry or region. Then, create a listing for your business on each directory. Be sure to include accurate and up-to-date information, as well as a link back to your website.

3. Guest Post Links

Guest post links are one of the most effective ways to build quality links to your website. A guest post is simply an article that you write and publish on someone else’s website. In exchange

Conclusion

There are many different types of links you can use to improve your website's ranking, and it's important to know which ones will work best for your business. By building high-quality links, you can increase your website's visibility and authority, which will ultimately lead to more traffic and sales. So if you're looking to get ahead of your competition, start by focusing on building the following types of links

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