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18-Oct-2022
5 things to check if your website traffic dropped
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If you run a website, it's important to keep an eye on your traffic levels. A sudden drop in traffic can be worrying, and it's important to investigate the cause so you can take corrective action. There are many possible reasons for a sudden drop in traffic, but here are five of the most common: 1. A change in algorithm by a major search engine 2. A negative SEO attack 3. Your content is no longer relevant 4. You've been Blacklisted by Google 5. Technical problems with your site
Check Google Analytics
If you're noticing a sudden drop in traffic, the first thing you should do is check Google Analytics. This will give you a good idea of where your traffic is coming from and how it's changed over time.
There are a few things to look for when you're checking Google Analytics:
- Check the overview report to see if there's been a significant change in any of your traffic sources.
- Look at your referral traffic to see if there are any sudden drops from specific websites.
- Check your organic search traffic to see if there's been a decline in your rankings or click-through rate.
- Have a look at your social media traffic to see if there's been any changes in engagement or reach.
Once you've identified where the drop in traffic is coming from, you can start to look into why it's happening and what you can do to fix it.
Check Google Search Console
If you're experiencing a sudden drop in traffic, the first thing you should do is check Google Search Console. There are a few things you can check here to get an idea of what might be going on.
- First, take a look at the search queries that are driving the most traffic to your site. If there has been a significant change in the number of queries for a particular keyword, that could be one reason for the drop in traffic.
- Next, check your click-through rate (CTR) for each listing in the search results. If your CTR has decreased significantly, that could also be contributing to the drop in traffic.
- Finally, take a look at your average position in the search results. If you've suddenly dropped from the first page to the second page or lower, that could definitely explain why your traffic has declined.
- If you can't find any obvious reason for the drop in traffic after checking these three things, it's worth doing some further investigation. Try looking at other webmaster tools and analytics platforms to see if there are any clues there.
Check your web hosting
If you've seen a sudden drop in traffic, the first thing you should do is check with your web hosting provider to see if there are any issues on their end. If your website is down, or if your hosting account has been suspended, that will obviously result in a loss of traffic. Sometimes, even temporary maintenance or technical issues on the part of your host can cause problems. So, if you see a dip in traffic, it's always a good idea to check with your web host first to rule out any potential problems on their end.
Check for broken links
- If your traffic suddenly drops, the first thing you should check is for broken links. Broken links can be caused by a variety of things, such as changes to the website's structure or URL, or by problems with the server that hosts the website.
- To check for broken links, you can use a tool like Xenu's Link Sleuth, which is a free program that scans websites for broken links. Once you have found any broken links on your website, you can then fix them by updating the URLs in your web pages or pointing to the correct pages on your server.
Check your sitemap
- If you're seeing a sudden drop in traffic, the first thing you should check is your sitemap. A sitemap is a file that tells search engines what pages are on your website and helps them understand your site's structure.
- If your sitemap is out of date, it could be causing your traffic to drop. To check if your sitemap is up to date, log into your Google Search Console account and look under the 'Sitemaps' section. If there are any errors, it will tell you here.
- To fix errors in your sitemap, simply go to the page that is listed as having an error and update it. Then, resubmit your sitemap to Search Console. This will help Google re-crawl your site and hopefully restore any lost traffic.
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