In a world filled with ever-evolving technology, it's easy to forget about the humble text message. But SMS remains one of the most popular communication methods, even among younger generations. In this article, we'll explore some of the reasons why SMS is still relevant in 2020 and beyond.

What is SMS?

• SMS stands for Short Message Service and is a method of communication that allows users to send and receive text messages. Despite the advent of newer, more sophisticated methods of communication, SMS remains relevant due to its widespread availability, affordability, and simplicity.
• SMS is available on all types of phones, from feature phones to smartphones, making it a convenient way for everyone to stay in touch. Sending an SMS is often cheaper than making a phone call, which makes it a popular choice for people who are looking to save money. And finally, SMS is a very straightforward way to communicate; there is no need to download any apps or sign up for any services, you can just start sending messages right away.
• For these reasons, SMS is still a popular choice for communication, especially among younger users. So if you're looking for a quick and easy way to stay in touch with your friends and family, don't discount SMS just yet!

The benefits of SMS

SMS may be one of the oldest forms of communication, but it is still one of the most relevant. Here are some reasons why:

SMS is immediate: You can send an SMS and know that it will be read right away. Email and even social media can have delays, but SMS always gets through instantly.

SMS is personal: An SMS feels like a personal message, even if it’s just a group chat. You can have a conversation with someone without feeling like you’re interrupting their day.

SMS is short and sweet: You don’t have to worry about composing a long message when you send an SMS. The brevity of the format means that you can get your point across quickly and effectively.

SMS is reliable: Even in areas with bad cell reception, you can usually rely on SMS to get through.

So if you need to communicate with someone right away, or want to have a more personal conversation, consider sending an SMS instead of email or social media messages.

The future of SMS

SMS may be a bit old-fashioned, but it's still a relevant way to communicate, especially when it comes to business. Here's why:

1. SMS is fast and efficient. You can quickly send and receive messages without having to wait for a response like you would with email.

2. SMS is personal. You can reach out to customers and clients on a one-to-one basis and build relationships.

3. SMS is reliable. Unlike some apps that rely on an internet connection, SMS messages will go through even if there's no signal.

4. SMS is affordable. There are no monthly fees or charges per text, so it's a cost-effective way to stay in touch.

So if you're looking for a quick, personal and reliable way to communicate, don't discount SMS just yet!

How to use SMS

SMS is still a relevant and useful tool for marketing, even in 2020. Here are some tips on how to use SMS to reach your target audience:

1. Keep your messages short and to the point. SMS has a limit of 160 characters, so make sure your message is clear and concise.

2. Use keywords and catchy phrases that will grab attention.

3. Use SMS to send reminders or updates about upcoming events or promotions.

4. Personalize your messages as much as possible to create a connection with your customers.

5. Always include a call to action in your SMS so customers know what you want them to do next.

6. Timing is everything – send your SMS at the right time of day for maximum impact.

7. Take advantage of SMS marketing tools like scheduling and automation to save time.

8. Always track and measure your results so you can see what’s working and adjust your strategy accordingly

Conclusion

SMS might not be the newest or most cutting-edge technology, but it is still a relevant and useful tool for communication. It's quick, easy, and most people are already familiar with using it. SMS is also more reliable than some other types of communication, like email, which can get lost in a crowded inbox or fail to deliver if there is a problem with the server. For these reasons, SMS is still a relevant and useful form of communication.