Before you can even begin to improve your website's SEO, you need to know what data points to focus on. This article will break down some essential SEO data points that you need to track for your website. By understanding and tracking these data points, you'll be able to better assess your SEO efforts and make necessary changes to improve your ranking.

Page Title

The page title is one of the most essential SEO data points for any website. The title is what appears in the search engine results pages (SERPs), and it should be concise and descriptive. It should ideally be less than 60 characters, and it should include the target keyword for the page. In addition to being an important ranking factor, the page title is also what users see when they visit your website, so it should be attention-grabbing and relevant to the page content.

Meta Data

• One of the most essential pieces of data for any website is its metadata. This includes thesite's title, description, and keywords. These are all important factors in helping search engines understand what your site is about and how to rank it.
• Title tags and meta descriptions are also key elements in helping to improve your site's click-through rate (CTR). Having a well-written and keyword-rich title tag can help persuade searchers to click on your listing over others. Likewise, an engaging and relevant meta description can encourage searchers to visit your site.
• Make sure to spend some time crafting effectivetitle tags and meta descriptionsfor your website. It'll be worth it in the long run.

Headings

• One of the most important aspects of on-page SEO is proper to use of headings. Headings help to structure your content and make it easy for readers to follow along. They also give search engines an idea of what your page is about.
• There are six levels of headings, h1 through h6. The h1 heading is the most important and should be used for your page's title. The other headings should be used to break up your content into sections.
• Use headings to make your content easy to read and informative. This will help both your readers and search engines understand your page better.

Images

One of the most essential data points for any website is images. Images are a key part of any website, and they can be a major factor in your SEO. Here are a few tips to help you optimize your images for SEO:

1. Use descriptive filenames and alt tags.

Make sure that your filenames and alt tags are descriptive and include keywords that are relevant to your content.

2. Optimize your image sizes.

Large images can slow down your website, so it's important to optimize your image sizes. Try to keep your images under 500kb.

3. Use a content delivery network (CDN).

A CDN can help deliver your images faster and improve your website's performance.

4. Make sure your images are mobile-friendly.

With more and more people accessing the internet on mobile devices, it's important to make sure your images are mobile-friendly. Optimize your images for different screen sizes and resolutions.

Body Content

When it comes to SEO, body content is one of the most important things to focus on. That’s because the words on your website play a big role in helping search engines understand what your site is about. So, when you’re creating new pages or posts, be sure to include relevant keywords and phrases that accurately describe the topic at hand. In addition, make sure your content is well-written and engaging—if it’s not, visitors are likely to click away quickly, which could hurt your ranking.

Keywords

• Every website has different goals and a unique target audience. As a result, the SEO keywords that are most effective for one site may not be as effective for another. The best way to determine which keywords to target is to conduct keyword research. 
• This can be done through various tools, such as Google AdWords Keyword Planner and Moz Keyword Explorer. Once you have a list of potential keywords, you can then begin incorporating them into your website's content.
• When it comes to blog content, keywords are still important. In fact, they can be even more important than they are for other types of content since blogs are often indexed more frequently than other pages on a website. This means that your blog posts have a better chance of appearing in search results for your chosen keywords.
• When selecting keywords for your blog posts, try to focus on long-tail keywords, which are specific phrases that are less competitive than short-tail keywords (which are just single words). Long-tail keywords are more likely to result in organic traffic from search engines since they are less competitive and thus easier to rank for.
• In addition to incorporating keywords into your blog posts, you should also make sure to include them in your post

Conclusion

There are a lot of data points to consider when trying to improve your website's SEO, but these are some of the most essential. If you're not tracking these data points already, start doing so as soon as possible so you can see where your website needs improvement. With a little effort, you can make your website more visible to search engines and potential customers alike.