Before beginning the copywriting process, it is important to identify your target audience. This is because the type of customer you have can greatly affect how you write and sell your product. For example, a mom might be more interested in saving money than an executive. Knowing your audience can help you tailor your message and make it more appealing to the target audience.

Personas

• One of the best ways to create a persuasive copy is to create a detailed customer persona. The development of a persona involves thoroughly researching your target audience and understanding their needs. You can divide your personas into three broad categories: primary, secondary, and tertiary. Each persona should have a name, job title, and geographic location. The goal is to make your personas feel as real as possible.
• Creating a persona is no one-time activity, but a process that must be continued. As your audience changes over time, your personas should evolve as well. Unlike a traditional audience model, personas need to be updated regularly, since the environment and context of your audience will change.
• One of the best ways to improve your understanding of your target audience is to analyze their current product or service in detail. Pay particular attention to features that drive them away. You can also collect real customer quotes or questionnaires to get a clearer idea of their needs.

Empathy

• Empathy in copywriting is vital to creating a successful copy that will connect with customers. By understanding the needs and concerns of your customers, you'll be able to write better copy that will engage them and convince them to take action. In this day and age, most people begin their product and service research online, so creating copy that demonstrates empathy will help you attract a new customer. A great way to do this is to use storytelling in your copywriting.
• Empathy is an emotional connection. It shows the reader that you understand their situation. This shows them you understand their pain, which in turn builds trust. Empathy is an important aspect of copywriting, so it must be done carefully. It can be hard to understand the audience of a product or service.
• Empathy in copywriting requires research on your target audience. You don't want to assume you know everything about your audience, because that would defeat the purpose of empathy. If you assume that you know what your target audience is thinking and feeling, you'll be unlikely to communicate efficiently.

Condense or simplify it

• The key to copywriting success is to be concise. Copywriters have limited time and space, so they must make their messages as compelling as possible while using fewer words. People who studied literature make poor copywriters because they often use complex writing styles and extensive vocabulary. To become a great copywriter, you must be concise and direct.
• Many people struggle to express their ideas in words, so they fill their copy with jargon and vague phrases. Instead, you should write your copy like you would talk to a friend. The best copy is like a well-spoken person. It gets right to the point without sounding like you're trying to impress anyone.

Identify your audience

• Identifying your audience is a critical part of the copywriting process. Whether you're writing for an individual or a business, knowing your target audience will help you focus your efforts and avoid common mistakes. There are several ways to determine who your audience is and how to write for them.
• First, think of your audience as a person. Write as you would if you were talking to a friend. You'll be more believable to them when you write in their voice. Consider their values, motivations, and knowledge. If your audience is an aging retiree, they might have little interest in your message.
• You can also look for insights on your audience on social media sites. For example, Facebook allows you to research its users' psychographics and demographics. By using this information, you can identify the needs and preferences of your target audience and craft a compelling copy for them.