With Google Trends, you can see how popular certain topics are and where they are trending. You can also identify trends that might only happen once or periodically. For example, you can compare search volume for 'cut your own hair' to searches for 'hair salons' from March to May 2020. You can use Google Trends to see how these two terms have changed over time. You can also use it to find out what location people are searching for.

Let’s discuss some of its uses

• The information you get through Google Trends is valuable for your marketing strategy, whether you want to target an audience or just know what your customers are searching for. Google Trends allows you to compare up to five search terms, and see which ones have the highest search volume. You can also compare the trends of different locations. This information can help you find out what your target audience is looking for and how to meet their needs. If you're a business owner looking to attract more customers, Google Trends can give you the answer you've been looking for.
• Another great way to use Google Trends is to research your competitors' performance. By researching a specific topic or keyword, you'll be able to plan content around it. Make sure to use an appropriate time frame, as you might end up falling victim to a trend by accident. This is especially helpful if you're focusing on local SEO, as this is becoming more important to new customers and businesses. There are a lot of ways to use Google Trends, and it's well worth the time and effort. You'll be grateful to learn all these things in google trends.
• Aside from being an invaluable tool for marketers, Google Trends can help you develop a stronger online brand identity. It can help you identify what's trending in the market, and incorporate these trends into your content. Using Google Trends to improve your marketing strategies can help you develop seasonal campaigns, and fresh content, and monitor your campaigns' effectiveness. It can even be helpful for SEO and content marketing. 
• For example, if you're a local business, you might want to ramp up your marketing efforts when the seasonal season comes around. During these periods, your Google Ads costs will likely be higher than normal, so you may want to allocate more funds to your campaigns during peak times.

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• A key benefit of Google Trends is that it can show you what's trending among your competitors. For example, when launching a new product, you can see if the interest in it has soared over the last year. By tracking this information, you can better plan your editorial calendar. If you're trying to find the right time to launch your product, you should use Google Trends to determine when to launch it.
• Another great thing about Google Trends is that it can show you what's trending in a given category. For example, if you're a music blogger, you might want to target upcoming Grammy events as a topic for your blog post. You can also check out the top questions people ask Google, as well as the best new artists. This can be an insightful source of content for your blog. And as long as you're writing content that catches the attention of your target audience, it's going to work.