The fundamentals of digital marketing encapsulated across domains like 

• Content Marketing
• SEO
• Mobile Marketing
• Social Media Marketing
• PPC and many more.

Besides content marketing, you should also be familiar with Search engine optimization and Social media influencer marketing. These are the basics of digital marketing. If you want to know more, you can check out this guide on the fundamentals of digital marketing. There are plenty of digital marketing courses available on the internet, but if you want to become a master of them, you should enroll in a digital marketing master's program. It will help you understand the most effective techniques for digital marketing.

Content marketing

• There are many basic principles of content marketing, and this article will highlight the most important ones. The first step is to research your audience and identify what they are looking for online. You should use keyword research to find out what problems and solutions your audience is looking for, and start creating content specifically for those needs. Once you have identified your audience, create content that is relevant to different stages of the marketing funnel. The next step is to create content that is optimized for search engines.
• The goal of content marketing is to capture the attention of your audience by offering them valuable information they can use. By providing value-added content, you build trust and a compelling value proposition for your brand. The most successful content marketing campaigns satisfy an audience's need, fill a gap in knowledge, guide a consumer through a complex process, or serve an unmet need. Your content must be relevant to your audience's information needs, interests, and learning styles.

You should also read about certain features of content marketingthat people might know about it. 

Search engine optimization

• SEO (search engine optimization) is an essential component of digital marketing. Every month, consumers perform almost 14 billion searches, making it important to rank well for these queries. Search engine optimization involves incremental improvements to a website that increases its visibility following user searches. SEO practices include smart keyword research, developing high-quality content, leveraging links from high-authority websites, and tracking results. 
• It's easy to see why SEO is so crucial for digital marketing.
• The most important benefit of SEO is that it doesn't require a large budget. You can do it for free. The main cost of SEO is the time you invest in your business. If you're able to dedicate several hours a week to SEO, you'll notice a significant boost in traffic and sales. The benefits of SEO are often felt immediately, but you don't have to spend a lot to see a boost in revenue. SEO is a great choice for small businesses on a budget.

Mobile Marketing

• The future of mobile marketing requires marketers to consider mobile devices. With more than 8.7 billion users worldwide, it's important to tailor your messages and interactions to reach them on their preferred devices. For instance, creating messages that are designed exclusively for mobile devices will allow you to reach more customers with a single touch. By offering personalized content and leveraging the portability of mobile devices, you can boost your mobile marketing strategy. This article explores some of the most critical aspects of mobile marketing.
• Developing a mobile-friendly website is vital for mobile marketing. Not only must the site be mobile-friendly, but the content you publish must be interesting and helpful. Mobile marketing is also inexpensive and requires optimized platforms. A negative customer experience can go viral, and mobile marketing is a great way to address common problems and offer solutions. The power of mobile devices cannot be underestimated. In addition, the ability to reach people in real-time makes it more effective than traditional methods, and the rise of mobile technology makes it easier to measure results.

Social media influencer marketing

• When a brand wants to increase its visibility, it can benefit from using social media influencers to help them achieve that goal. Unlike traditional advertising, influencer marketing focuses on creating a relationship with influencers to increase brand exposure. Influencers can help brands sell products by providing reviews, recommendations, or stories that will make people want to buy their products. This type of marketing strategy is often less expensive than building an audience of your own.
• In order to make the most of your influencer marketing efforts, it's vital that you understand the fundamentals of working with an influencer. The first step is to learn about the person behind the social media accounts. This person is often the one negotiating the terms of your deal. Influencers often work with an agent to help them get work, negotiate contracts, and provide career guidance. Working with an agent can be tricky, but it's crucial to keep the process simple and transparent.

PPC advertising

• When it comes to digital marketing, the fundamentals of PPC advertising are important for the success of a campaign. First and foremost, understand the value of data. PPC advertising works through a bidding process, where competitors bid to get visibility. While a lost bid doesn't mean any PPC space, it does mean less visibility. When an ad is placed in a Google search, it is chosen based on its quality score and maximum bid.
• Paid media has many advantages. You can control your budget, ensure brand protection, and create an effective digital marketing plan that is based on a proven ROI. PPC advertising allows you to reach a highly targeted audience and has an obvious ROI. The use of UTMs and audience targeting are essential in PPC advertising. To make it work, you must write compelling headlines and use an effective call to action.