SEO, content marketing, advertising, email marketing, and social media marketing are among the most popular digital marketing strategies. 

• Likewise, Email marketing, social media marketing, PPC, SEO, retargeting ads, influencer marketing, content marketing, viral marketing, and affiliate marketing have been proven to generate higher ROI. A digital marketing strategy usually involves choosing the planned actions that will be executed by a digital marketing team consisting of specialists from each area, with roles including content strategist, videographer, SEO expert, copywriter, email marketer, and social media manager, just to name a few. 
• Examples of digital marketing strategies include a social media campaign involving partnering with influencers, a content marketing strategy using online guides to generate leads, or a growth marketing strategy using social media and email to create customer loyalty. 
• A digital marketing strategy is a plan that uses one or more online marketing channels--for example, paid search, social media, long-form content, or email--to allow a brand or company to achieve certain goals. Additionally, digital marketing offers various strategies, from videos to emails and social media, for meeting unique goals. 
• Developing a competitive content marketing strategy is critical for many organizations, as content is what attracts your audience across channels such as search, social, email marketing, and your blog. The overall purpose of content marketing as a digital media strategy is to deliver valuable information to your target audience, drive traffic, and drive conversions. 
• To ensure that content marketing works, you should focus on mobile-first content, native ads, influencer marketing, and marketing automation. To make sure that your digital marketing strategy is driving results, produce content that answers the questions or needs of your audience, use your networks and expertise, pay attention to what your competitors are doing, and subscribe to Google Alerts and industry blogs about related topics in digital marketing. 
• Using a variety of digital marketing channels can help you build an all-in-one strategy that delivers better results. In fact, creating content with relevance is considered to be the single most effective SEO tactic by almost 72% of digital marketers.  
• As more and more people depend on Google and Bing for answers to all of their questions, Search Engine Optimization (SEO) has become one of the highest-profit areas in digital marketing. According to Smart Insights, in 2018, social media marketing was the most effective strategy, followed by content marketing, and data management was the least, with SEO being in between. 
• Email and video consistently stand out as an effective way of marketing just about any product across any industry, although it is not quite as strong in the charts listed by Smart Insights compared with content marketing or social media. 
• Marketing strategies begin with a marketing plan, which sets out a comprehensive strategy including a target market, the competitive landscape, marketing tactics, timeframe, and necessary assets. A marketing strategy is the long-term plan of any company or organization aiming to reach their business goals through understanding their prospects and providing a clear message offering solutions. 

Evidence is : A good marketing strategy can boost your sales.