Why Mobile In-App Advertising is the future
By Web Master
Releases of new mobile app advertising we all love them, it’s just helps in many ways because you can get enough beneficial features gathered up to effectively use them. We understood that mobile app advertising is fast becoming a dominant tool for brands to reach global customers.
Mobile app advertising primarily refers to ads and ad campaigns expressly professionally designed for mobile devices. For this context, Mobile devices comprise smartphones, tablets, or wearable devices. In addition, Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices.
Important Advantages to Mobile App Advertising – App Marketing Plus
With Increased Time Spent On Mobile Devices by Consumers
With a report study from World Advertising Research Center, two billion people already access the internet via only their smartphones. It is the equivalent of 51 percent of all mobile users worldwide. Thereby with six short years, 72% of all internet users will access the internet extensively via mobile devices.
The Mobile Ads Reach a Broader Market
It is enumerated that the internet traffic via mobile devices exceeds traffic via desktop devices, and that’s been true for several years.
About Mobile, app advertising is a Better Buy
According to reports, Phone-based CPCs cost 24% less than desktop clicks. Phone-based ads have a 40% higher CTR. Also don’t say mobile users don’t make purchases: 35% of mobile and tablet shoppers buy products at least once a week, compared to only 15% of desktop users.
Feature of Geo-targeting Capabilities
The mobile also professionally enables location marketing in a way that desktops can’t match. And, since consumers have their mobile devices with them more often than they are with their desktops, advertisers have more opportunities to reach them.
Different Kinds of App Advertising
Quality In-app advertising
We experience that it’s impossible to talk about mobile use without talking about apps. Thereby so, if you’re going to test mobile app advertising, you owe it to yourself to test app advertising. Moreover, it’s not like there’s a shortage of apps. If you can select the right apps and show the right creative, in-app advertising can work primarily really, really well.
With Mobile video advertising
It is stated that mobile videos work if you can develop enough creativity and test it fast enough before ad creative begins to fatigue.
The Location-based advertising
Mobile users have their devices with them almost all the time. That opens up a world of quality opportunities if you’ve got a local business or a business with brick and mortar locations.
About Banner advertising
It is said that even the much-maligned banner ad has a place in mobile app advertising. There’s a number of inventory for mobile banner ads, and so if you can cherry-pick where these ads appear and pair that with good creative, mobile banner ads can work.
Respect to Pop-ups
Primarily these are just like the pop-ups (aka “overlays”) you’ve been viewing on web pages for years. They’re actually just smaller and professionally designed for mobile screens.
About Native ads
Native ads are actually published either in social media feeds or on websites. They’re called “native” since they look like the content surrounding them. Native ads must use high-quality content. Moreover, they also tend to “soft sell” advertisers’ products, if they overtly mention them at all.
Quality Voice ads
We understand that Voice search is not just coming it’s here. And while paid voice search hasn’t really taken hold yet, it won’t take long.
Moreover don’t overlook mobile app advertising channels, either. Almost all of the types of mobile app advertising mentioned above can run on social media, display ad networks, search ads, and even Amazon ads. So in case if you’ve tried just one channel or mobile ad format and it didn’t work, keep testing.
Features of Planning a Mobile App Advertising Campaign
Get to know your audience
The mobile interfaces might be simplified compared to desktops, but they’ve got just as many distractions. If you wish your message to get through all the noise, you’ll require knowing what kind of messaging will appeal to your ideal users. One should also need to know which channels and publishers your ideal users flock to.
Better to find out which channels and ad formats fit your budget
One should not blow your budget on a display ad in Washington if a few in-app ads will work.
Must get your tracking and reporting dialed in
Data-driven marketers love mobile app advertising. It’s a good blend of art and science, with the art driving the acumen development and the science requiring a lot of number crunching. While it’s unique to find someone who can manage both aspects, there are tools that can make up for any shortcomings in your teams’ skill set.
Develop creative ideas
It is known that creativity is your most efficient lever to ameliorate performance. More importantly now that Facebook and Google have adeptly taken over intraday bidding and budgeting. It is also simplified media buying with improved machine learning algorithms. Eventually, advertisers require superior creativity to achieve breakthroughs, and experienced Facebook and Google partners can offer it.
Utilize Optimization Algorithms to Their Advantage
It is seen that Facebook and Google have greatly improved their optimization algorithms so much recently that advertisers of all sizes can access sophisticated optimization algorithms without becoming social advertising experts. Moreover, new and established companies can easily automate the most repetitive aspects of campaign management and achieve comparable financial results. This primarily means social advertisers are now free to immensely focus on what really counts: creative development, creative testing, and audience selection.
In case if you haven’t allocated a significant slice of your digital advertising budget to mobile ads, you’re actually missing out on an attractive traffic stream. Presently everybody’s on their phones these days. Thereby your ads should be there, too.