SEO for Dentists: How To Improve Your Online Visibility
Digital Marketing

02-Aug-2021 , Updated on 8/3/2021 5:26:07 AM

SEO for Dentists: How To Improve Your Online Visibility

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Dentists are quickly learning the importance of marketing their practices online. They’re redesigning their websites to keep in contact with patients and attract new ones, and some of them are even adopting content marketing strategies to get more shares on social media. However, these creative marketing efforts will go unnoticed if they aren't optimizing for search engines.


Why SEO Matters

In order to attract the maximum amount of traffic, you need to make sure you’re listing your website properly in search engines like Google, Bing, and Yahoo. You should also be concerned about how Google knows what search terms to rank websites for. What Happens When SEO Is Missed Search engine optimization can be a bit confusing for dental professionals, especially if they are getting used to optimizing for Google's algorithm, or they’re new to online marketing. This article explains everything you need to know about SEO for dentists to help you improve your SEO practices. What You Can Do Now In this article, I want to explain how you can learn more about SEO for dentists to help you improve your SEO practices and the results you will see when you are doing it.


How to Optimize Your Website

In an effort to drive more traffic to their websites, many dentists have attempted to rank their pages on the first page of Google for different terms. While this is a good goal, they can’t rely on sheer volume of traffic alone to get them to this spot. For this goal to be reached, you need to optimize for search engines. Here are the steps you need to take to make your website more visible to search engines. Use relevant keywords in your site title tag It may seem obvious, but your title tag is the first thing search engines see when a user hits your website. Google has even shown us that your title tag is the second most important piece of content a user sees on the first page of search results. It should have relevant words, as well as keywords that can draw traffic to your website.


Create a website structure

It’s easy to get distracted and let things slide when there are so many moving pieces involved in your practice. But the key to landing an optimal search ranking is to create a website structure that you can follow. Create separate pages for different functions: Call-to-booking, dentistry, digital marketing and more. If you don't have a website structure, your website will be difficult to navigate. Take the time to create a website you can work with. If you’re new to SEO and marketing, hiring someone to design your site can make a world of difference. You need something you can run with. Creating a website can be expensive, and some dentists don't have the means to do so. In that case, you can hire a graphic designer to do the work for you.


Choose your keywords wisely

Before writing about a new treatment for your patients, you’ll need to choose the right keywords for your website and social media content. The most important thing is that you select words that your target audience will be searching for. For example, if you’re planning to write about tooth decay or how to brush, you’ll probably want to use words like “brushing” or “tooth decay.” For the past few years, there has been a steady rise in the number of search keywords associated with the word “dentist.” Most often, dentists and dental hygienists receive queries on the most commonly searched terms. Therefore, you should use popular keywords if you want to get the most exposure. Choose relevant keywords You might wonder how to choose the right keywords.


Make your site easy to use

Dentists are mainly dealing with health and medical conditions, so people are more likely to want to research your dental clinic on their phones or computers. Make sure your site is accessible to people using computers or mobile devices. Use a wide variety of keywords Don't rely on “dentistry” as your primary keyword. Instead, select several phrases or short phrases that are commonly associated with dentistry and have similar search terms. A variety of keywords will help you surface on Google when people are looking for specific types of health services and specialists in your area. Tag your site Google has a strict SEO policy that is enforced for all webmasters.


Improving Your Content

To promote a website or any type of brand, you need to have great content. A dentist can leverage content marketing to attract customers and help them feel confident in their choice to visit their practice. Content provides a platform for their practice to speak directly to their target audience. As a dental practices owner, you can make an impact on patients and the general public by creating these types of pieces of content. Tips for writing marketing content for your dental practice: Use keywords and target specific users. In this example, I’ve used the keywords 'emergency dentist,' 'bearded ladies,' 'motorcycle customization,' and 'water sports.' The keywords in this example highlight how the company is targeting one specific user.


Promoting Your Content on Social Media

Just like dentists, online dental practices need to stay on top of the latest trends when promoting their content on social media. The key to getting the most out of social media is to get a sense of how much of your content is being seen and shared, and then to find new ways to promote it. This will help you determine where you can focus your marketing efforts on, and how best to spend your resources to reach your audience. Finding the Best Platforms for Sharing Your Content You have to be careful to pick the right social media platforms for your specific audience. Just like you would promote your website to a large audience of potential customers, you will need to do the same with your social media presence. In some cases, you will need to post on multiple platforms.


Conclusion

As with all SEO techniques, there are multiple, common pitfalls to avoid with SEO for dentists. As you can see, there are certain things you can do to minimize the risk of mistakes that can lead to missed opportunities, and improve your results. This article was originally posted on DigitalJournal.

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