Given the boon of technology in last few decades, there has been a dire need of a system that is able to manage this system effectively. Since the large-scale industries are multiplying quickly which franchises all over the globe, managing customer information needs to be more organized with a model that is self-sustaining. 

In the Sales industry, the representatives need to follow a complete process ranging from acquiring a prospect to converting them to a customer. Now, since each marketing campaign generates a plethora of leads, it is essential to pursue each of these leads meticulously so that they are converted into robust clients.

Here, a system that is reliable and in sync with state-of-the-art technology is required so that minimum effort is drawn into client acquisition. Microsoft Dynamics 365 here ticks all the boxes and provides a quick process to fetch more clients for the organization thus acting as a catalyst in the sales process.

Since a Lead is generated via a campaign, there is a generic process that is followed to convert them into client. If a Lead or prospect agrees to take the conversation to a next level then it is qualified to create Account, Contact and Opportunity thereby initiating the to and fro between Lead and Sales representative.

Account is the company or organization with which the sales process is taking place, Contact is the point of contact or the person with whom the deal will be pursued while the Opportunity contains all the information of the deal. Once the Opportunity is won or the prospect agrees to receive a Quote for the deal a suitable Quote for the Product is sent to them. 

If the prospect agrees on the Quote, an Order is given for the product and an Invoice is generated henceforth.

Let's understand the most basic process of sales in Dynamics 365 CRM with the help of a flowchart.

The model of Dynamics 365 CRM is revised bi-yearly and revamped to meet the cutting edge technology. Recently, Dynamics 365 CRM updated to UCI (Unified Classified Interface) version from web version subjecting to the popularity of mobile apps.

It is an effective and accurate method to pursue prospects in an organized manner. So, this was an introduction to the basic working process of Dynamics 365 CRM. The process gets more intricate but we will get to that.

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