Search Engine optimization(SEO)

It is the simple and recommended process of getting traffic from the “free” , “organise”, “editorial”, or “natural” search result on search engines.

The following are 3 different types of SEO techniques:-

• Black Hat Seo

• White Hat Seo

• Grey Hat Seo

Black Hat vs White Hat SEO

Black hat SEO refers to techniques and strategies used to get higher search rankings and breaking search engines rules.

White hat SEO refers to techniques and strategies that target a human audience.

Types of Seo:-

• On Page SEO

• Off Page SEO

• Technical SEO

Off Page Seo :-

Earlier it was easier to fool google. Black hat ways were used to get the website in the top result of google search engine.

• Now, only white hat ways of Seo works.

• Now with new Algorithm updates, Goole has become smarter.

What is off page SEO?

It refers to actions taken outside of your own website to impact your ranking within search engine result pages.(SERPS)

Off Page SEO Elements :-

• Backlinks

• Follow vs Do follow backlinks

• Anchor text

• Link juice

• Relevancy

Why are Backlinks important for SEO?

• Increase ranking

• Sending referral traffic

• Brand building

Tools that use for SEO :-

• Ahrefs

• Moz

• Buzzstream

• Email hunter

• Check my links

• Similar web

Techniques that use for SEO:-

• Guest Post

• Link Reclamation

• Link worthy content