With Unlock 1.0 on track now with certain hope that this pandemic shall soon pass, the new trend introduced to us by our own government is Virtual Rally.
If you are not in the containment zone, you can step out, enjoy the heat and get back to somewhat normal lives but with certain precautions and prevailing restrictions.
Restrictions being on large public gatherings, all sorts of events and cinema halls but with easier access to transportation, religious places or restaurants.
Since rallies in India plays an important part in educating and influencing the mind of the majority but the restrictions on public gatherings being in place, rallies would sound foolish.
Waiting for a Covid-free world could take up months and democratic process can’t wait that long.
Bharatiya Janata Party(BJP) is substantially using all means of digital technology to reach all voters and the recent breakthrough being Virtual Rally.
Union Home Minister, Amit Shah, gave the very first virtual rally in India addressing the people of Bihar.
Though the intentions, as specified by Mr Shah, was not aimed for the upcoming elections of 2020 but to connect with people at large fighting the pandemic and uphold their spirits.
Though, he did not back off from the uproars of one’s party and running down of another.
Social media and the use of technology have always been the part of the PR and event management program for every political party but a major square was allotted to rallies, to reach the voters in far off corners of India where digitisation is still challenge for the government.
This void for physical rallies can be filled with new growing trends like Virtual events or rallies, radios, television, online campaigns or even video conferences that will define the new era of digital future in India.
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