What is an ICO?

ICO- Initial Coin Offering is a method where investors are issued a coin/ token, which they sell to raise funds for their business. Many business entities prefer ICO for their start-ups because of the multiple benefits involved with it, mainly the higher return possibilities compared to the initial investment.

 If you are looking to develop your own ICO, you must conduct extensive research and choose the right platform to do it, to sustain and shine through the existing competitors. Before that, you must know the insights of every process involved with an ICO, to communicate and develop it, according to your preferences. For that, first, let’s find out what are all the steps involved with an ICO development.

Steps that shouldn’t be missed while developing an ICO

The first and foremost step is the ideation. You need to have a clear idea about the motive behind your ICO and the benefits it will provide to the customers, to drive them towards your business. After forming the idea and the structure, you must conduct research on what the existing competitors are offering, to enhance your business and provide unique solutions. There are a few necessary integrations that you should carry out in the most authentic way possible. The services include, 

• 1.Legalisation
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• 2.Creation of ICO token/ coin
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• 3.Necessary KYC Integrations
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• 4.Enhanced security integration
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• 5.ICO fundraising dashboard and landing page
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• 6.Blockchain and smart contracts integration
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• 7.ICO web and mobile wallets setup
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• 8.ICO listings
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• 9.ICO tokens distribution and pricing
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• 10.Coin drop to wallets
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These are the major steps involved in an ICO development process. But you can’t be done with this. For a business to do well in the market and to sustain in the long run, there is an aspect, you need to give utmost importance to. That is, Marketing your ICO! For every business, marketing is the most primary component. It determines the value of your business among the audience and creates a reputation to reach globally.

Especially for a business that is highly on-demand like an ICO, you must carry-out effective and unique marketing strategies to survive the competition. Let’s find out what are all the effective ways to market your ICO.