The first social media influencer is difficult to find because online influencers have existed since the start of sites such as Facebook and Instagram
In the 2000s, bloggers like Melinda Roberts and Heather Armstrong established modern influencer relationships by sharing personal stories & suggestion
Justin Kan, co-founder of Justin.TV (later Twitch), gained fame by livestreaming his entire life, influencing the future of online content creation.
Michelle Phan, a YouTube makeup tutorial expert, gained millions of subscribers and secured lucrative brand deals through her niche expertise.
Influencers significantly influence online communities and consumer behavior, with early individuals shaping the diverse influencers we see today.
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