The first social media influencer is difficult to find because online influencers have existed since the start of sites such as Facebook and Instagram
                        
 
                    
                
                 
                     
                 
            
        
        
            
                
                
            
               
                      
                        
                        
                            In the 2000s, bloggers like Melinda Roberts and Heather Armstrong established modern influencer relationships by sharing personal stories & suggestion
                        
 
                    
                
                 
                     
                 
            
        
        
            
                
                
            
               
                      
                        
                        
                            Justin Kan, co-founder of Justin.TV (later Twitch), gained fame by livestreaming his entire life, influencing the future of online content creation.
                        
 
                    
                
                 
                     
                 
            
        
        
            
                
                
            
               
                      
                        
                        
                            Michelle Phan, a YouTube makeup tutorial expert, gained millions of subscribers and secured lucrative brand deals through her niche expertise.
                        
 
                    
                
                 
                     
                 
            
        
        
            
                
                
            
               
                      
                        
                        
                            Influencers significantly influence online communities and consumer behavior, with early individuals shaping the diverse influencers we see today.
                        
 
                    
                
                 
                     
                 
            
        
    
    
        
            
            
        
      
			
				
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