The argument that "most brands" are liable for misleading marketing in India is complicated and impacted by a variety of circumstances:
1. Misleading labelling can entice buyers by portraying items as healthier, natural, or premium, possibly increasing producers' sales and profits.
2. To differentiate themselves in a competitive market, brands may make overstated claims or make unclear remarks.
3. Deceptive marketing regulation can be complicated and time-consuming, allowing careless businesses to take advantage of loopholes.
4. Because FSSAI has insufficient resources, it is difficult to monitor and implement Indian market labelling rules effectively.
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