The Coca-Cola alcoholic drink launched in India in December 2023 is now in the testing stage, with trials taking place in Goa and Maharashtra.
The alcoholic drink product is Lemon-Dou, a ready-to-drink beverage that combines shochu, a distilled alcohol, and lime flavours.
Lemon-Dou contains distilled spirits with a 20-25% alcohol level and a break from the company's conventional non-alcoholic beverage focus in India.
They plan to launch Lemon-Dou in China and the Philippines in 2024.
Alongside, they also plan a pre-mixed Absolut vodka and Sprite drink, in partnership with Pernod Ricard.
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