What is the role of cookies in online advertising?

By MindStick

User Tracking: Cookies track online behavior, recording visits and preferences.

Personalized Ads: They enable personalized advertisements based on user interests.

Ad Targeting: Cookies help target specific demographics for more effective ads.

Frequency Capping: Control ad exposure by limiting views through cookies.

Attribution and Analytics: Cookies attribute ad interactions, providing data for analytics on user engagement and conversions.

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