---
title: "WHAT IS SEO?"  
description: "SEO Defination, SEO techniques, SEO types and tools.your customer are searching for you online, where are you?want to be there?SEO can help you out in a minute."  
author: "Palak Anjum"  
published: 2020-08-20  
canonical: https://yourviews.mindstick.com/view/81624/what-is-seo  
category: "social media"  
tags: ["#socialmedia", "#facebook", "#technology"]  
reading_time: 2 minutes  

---

# WHAT IS SEO?

**[Search Engine optimization](https://www.mindstick.com/articles/12862/best-search-engine-optimization-techniques-for-your-seo-ranking)(SEO)**

It is the simple and recommended [process of getting](https://www.mindstick.com/forum/160818/what-is-the-process-of-getting-an-internship-in-mindstick-training) traffic from the “free” , “organise”, “editorial”, or “natural” search result on [search engines](https://www.mindstick.com/articles/332055/list-of-ai-based-search-engines).

**The following are 3 different types of [SEO techniques](https://www.mindstick.com/articles/12283/seo-techniques-white-hat-and-black-hat-seo):-**

• Black Hat Seo

• White Hat Seo

• [Grey Hat Seo](https://www.mindstick.com/interview/23191/what-is-a-grey-hat-seo)

## Black Hat vs White Hat SEO

Black hat SEO refers to techniques and strategies used to get higher search rankings and breaking search engines rules.

White hat SEO refers to techniques and strategies that target a human audience.

## Types of Seo:-

• On Page SEO

• Off Page SEO

• Technical SEO

## Off Page Seo :-

Earlier it was easier to fool google. Black hat ways were used to get the website in the top result of google search engine.

• Now, only white hat ways of Seo works.

• Now with new [Algorithm updates](https://yourviews.mindstick.com/view/86447/overview-of-major-google-algorithm-updates-over-the-year), Goole has become smarter.

What is off page SEO?

It refers to actions taken outside of your own website to impact your ranking within search engine result pages.(SERPS)

## Off Page SEO Elements :-

• Backlinks

• Follow vs Do follow backlinks

• Anchor text

• Link juice

• Relevancy

## Why are Backlinks important for SEO?

• Increase ranking

• Sending [referral traffic](https://www.mindstick.com/forum/156142/what-is-referral-traffic)

• [Brand building](https://answers.mindstick.com/qa/106683/how-to-use-social-media-for-brand-building)

## Tools that use for SEO :-

• Ahrefs

• Moz

• Buzzstream

• Email hunter

• Check my links

• Similar web

## Techniques that use for SEO:-

• Guest Post

• Link Reclamation

• Link worthy content

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Original Source: https://yourviews.mindstick.com/view/81624/what-is-seo

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