In September 2023, India launched a social media campaign to boycott the Maldives, while not being formally prohibited, for a variety of reasons.
Maldivian politicians made racist and insulting remarks about Prime Minister Modi, criticising his efforts to promote Lakshadweep tourism.
The Maldives' strong reliance on Indian tourism is jeopardised by the boycott movement's possible economic impact.
Celebrities and politicians showed nationalistic sentiment in response to Maldivian remarks, which boosted Indian tourism.
The Indian government maintained diplomatic ties with the Maldives despite the fading boycott movement, and tourism to the islands continues.
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