Why is Mexico so addicted to coca cola?

By Anjita D.

Mexico's high Coca-Cola consumption is not solely due to addiction but also due to numerous factors:

Coca-Cola used marketing campaigns and created a strong distribution network, providing simple access and sustaining customer brand recognition.

Due to the lack of competition in Mexico compared to other industrialised countries, Coca-Cola is a more popular choice.

Coca-Cola is an alternative for budget-conscious consumers because it is frequently less expensive than bottled water or fresh juice.

Mexico's hot climate makes cold beverages appealing, and Coca-Cola's sweet and refreshing taste complements local tastes.

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