Due to numerous reason Indians are so obsessed with fair skin tone:
The media's and advertisers' representation of fair-skinned people as more attractive could reinforce current stereotypes.
The outdated caste system nevertheless shapes public attitudes, with lighter complexion frequently linked with higher castes, continuing bias.
During British rule in India, fair skin was often associated with social status and privilege, subconsciously linked to success and desire.
In some parts of India, traditional beauty standards have historically favoured lighter skin, however this is progressively changing.
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