---
title: "When did influencers become a thing on instagram?"  
description: "A concise explanation of when influencers became a thing on Instagram"  
author: "Anjita D."  
published: 2023-12-27  
canonical: https://yourviews.mindstick.com/story/3587/when-did-influencers-become-a-thing-on-instagram  
category: "social media"  
tags: ["influencers", "become", "a thing", "instagram", "social media", "facts", "general knowledge"]  
reading_time: 1 minute  

---

# When did influencers become a thing on instagram?

![When did influencers become a thing on instagram](https://yourviews.mindstick.com/stories/d16e8b31-ef26-400b-a245-28d02b742c59/images/d7e6aa01-e1dc-4c9f-bcd1-22f4a8bedb28.jpeg) ![When did influencers become a thing on instagram](https://yourviews.mindstick.com/stories/d16e8b31-ef26-400b-a245-28d02b742c59/images/f5906135-e804-4b7a-a433-df9fd8add7cd.jpeg) As Instagram was introduced in 2010, over time, influencers have become a thing on Instagram, later gaining popularity through various channels. ![When did influencers become a thing on instagram](https://yourviews.mindstick.com/stories/d16e8b31-ef26-400b-a245-28d02b742c59/images/8df9264a-347d-485b-84ee-f945629e78c2.jpeg) Instagram aimed at visual storytelling, featuring hashtags and brand pages to enhance user discovery and brand connections. ![When did influencers become a thing on instagram](https://yourviews.mindstick.com/stories/d16e8b31-ef26-400b-a245-28d02b742c59/images/ba040663-9028-4480-813e-f27f0e0b844d.jpeg) Instagram's 100 million users in 2013 fueled the growth of influencer marketing, leading to sponsored content and brand collaborations. ![When did influencers become a thing on instagram](https://yourviews.mindstick.com/stories/d16e8b31-ef26-400b-a245-28d02b742c59/images/a7309d7d-cbc9-490f-9cb5-7284645e79fb.jpeg) From 2014 to 2016, Instagram introduced video, stories, and live video, enhancing micro-influencer marketing and enhancing audience engagement. ![When did influencers become a thing on instagram](https://yourviews.mindstick.com/stories/d16e8b31-ef26-400b-a245-28d02b742c59/images/f1b65cf2-a67d-4803-a3fc-7d0832d8820e.jpeg) In 2017-2018, influencer culture surged, with celebrities gaining celebrity status, brand partnership fees, and its algorithms promoting their content ![When did influencers become a thing on instagram](https://yourviews.mindstick.com/stories/d16e8b31-ef26-400b-a245-28d02b742c59/images/873becd2-d765-483c-bb49-af6c0852f424.jpeg) 2019 to present, Influencer marketing has evolved to meet evolving trends and audience preferences across various social media platforms.

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Original Source: https://yourviews.mindstick.com/story/3587/when-did-influencers-become-a-thing-on-instagram

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